Top 3 Exhibition Mistakes that Cost You Valuable Conversions:
If you are a small business or brand, exhibitions are the most effective selling tool. When prospects first visit your stall, it needs to:
- Build their trust and
- Convince and convert them to become loyal customers.
We have observed and learned that the secret to outstanding exhibition and trade show performance (and it cannot just be good anymore, it has to be outstanding) is to avoid these 3 costly mistakes:
Poor Booth Design:
Make your exhibition booth or your stall stand out from the rest. A poor booth design puts off your chances of attracting any prospective customers. Make your booth seem worth their time and not just like any other blade of grass in the garden among the 30 to 40 odd stalls at the expo.
Be brighter, funnier, simpler, maybe even crummier, but don’t just look good ensure that you are extraordinary and outstanding.
Do not seem occupied:
If you are busy chatting away (on the phone or with other booth staff),you would be perceived as being busy and people might not be willing to interrupt. So, make sure you have all your attention dedicated towards the purpose of your presence at the exhibition.
Avoid eating at your stall or siting. If need be excuse yourself from the stall and arrange a suitable substitute to take over the responsibility.
No Customer Experience In Mind:
Not placing the customers first is the primary reason for failure of exhibitions. Most Exhibitors go to the trade shows thinking, that “We want to tell the world about us, we want to get leads.” Whereas, the winners think, “When someone comes to our booth we want them to be intrigued enough to learn more about what we do.” This difference in attitude makes abundance of difference that could turn the tables upside down for the exhibitors.
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