15 Things Your Boss Wishes You Knew About Exhibitions

15 Things Your Boss Wishes You Knew About Exhibitions:

15 Things Your Boss Wishes You Knew About Exhibitions,Exhibitons, Brochures distribution at trade shows, trade shows, trade show, tips for tradeshows
15 Things Your Boss Wishes You Knew About Exhibitions

There is  a lot to learn when you attend your first exhibition as that is probably your first encounter at trying to market your brand in the presence of your competitors and numerous prospective clients.If you are lucky enough you would be provided training on the organization’s expectations, policies and procedures before heading to the event. However, it is more likely that you would learn on the go. Here are 15 Things Your Boss Wishes You Knew About Exhibitions. 

1. Research Well: Every exhibition is going to be a fresh new experience, so do not assume that your organization’s reputation from the past events would make your task easier this time around. Make sure you research well about the exhibitions, the visitor’s demographics, competitors participating,etc., and get your goals straight.

2.It is not always pretty and perfect:

You might be shocked and surprised at the amount of drama and tension that would exist at exhibitions. Ranging from annoying visitors, other booth staff, people making snide passes,etc., to failed equipment or shortage of collaterals. There are numerous hurdles that might come across while at an exhibition.

3.You will make mistakes: 

You are bound to make mistakes and learn from them,this holds true in the case of the exhibition industry as it is to any other field or professional. You might waste enormous of your time and energy on a casual visitor at a stall, as you have failed to evaluate your purpose. Or, you could be running out of collaterals, giveaways, etc., at your stall, or maybe you were just a bit nervous. This is all perfectly normal as people are bound to make mistakes and learn as time progresses.

4.You Have not Arrived:

Now that you have been selected to be a part of the exhibition and spend time away from your work desk, you do not get to sit back and relax. You should instead try to put your best foot forward and mileage your organization’s presence at the exhibition. Try to be more people focused, which would surely help you become successful.  

5.You Represent Your Organization and Brand: 

You are being judged every second as some visitor or the other is making their first impression on you and thereby your brand. Nobody would want to work with you if you come across as someone who is not professional. So, always remember that you represent your organization and brand.

6.Know Your Audience:

It would get easier for you to sell or get leads, if you know your target audience at a trade show. You sure would not want to waste your time on someone who is not a prospective lead. Just as before you got this new role,you need to make sure that you understand the expectations out of your trade show and understand how good you are making your brand and organization seem.

Read:Heading to an Exhibition? You Are Sure to Meet these 5 People


Try to stay in harmony with your booth staff and make sure you have trained them well to be there at the exhibition. Train them in the acceptable behaviour at the stall, you would surely be happy with the time you spent doing so.

8.Be Visible and Available: 

Unlike other marketing attempts you are likely to come face to face with your competitor, leaving your visitor numerous options to  chose from. So, make sure stall more prominent and visible. Also avoid talking to your booth staff a lot as if might send across a message that you are occupied and would not like to be interrupted.

9. Have Fun: 

The exhibition is sure an important part in your career, but make sure you have fun and make the most out of your presence there. You might end up making some brilliant contacts when you head for a casual networking spree.

10. Dress for the occasion:

First impressions are made even before someone speaks so make sure you are dressed for the occasion and people would find you impressive,as that is how they would remember your brand and organization.

11.Make decisions: 

When you are at the helm of affairs, it requires you to take some quick decisions and not wait for the approval of your boss at all times. So, make decisions even if you are scared of making a wrong decision as any decision is better than a no decision stance. Take decisions and learn from it, in case it turns out to be wrong.

12. Take criticism positively:

Exhibitions and trade shows are the apt place to receive direct feedback about your product/service so make the most out of the opportunity and make a note of all the feedback you receive. Try and resolve what ever problems you can immediately. (Refer to Point 11).

13.Practice Gratitude:

Say thanks and be courteous always, as people would remember the way you made them feel, rather than what you said. So, in between all the carping, demanding, kicking and the screaming out of stress, being grateful would help you stay grounded.

14. Lead by Example: 

At an exhibition you are being judged and compared among your peers, so stand out and set an example by every means. Even the simplest of actions like using the recent technology could help you Revolutionize tradeshows with Digital BrochuresTrack your Business leads effectively at Trade Shows using QR code brochures etc. 

15. Follow up:

The importance of Follow Up is stressed every time someone speaks about a business/marketing effort and the emphasis is worth it all as this is where the real lead conversion takes place. So, never ever underestimate the power of follow up post an exhibition.

It is all but natural for you to be overwhelmed while at an exhibition. However, take on the new role as just another challenge that has come your way and excel in it as you go on. Remember to stay people focused, while keeping the channels of communication open and have a positive attitude and you would see things fall in place.

For more guidance you can also read 5 Dos and Don’ts for Exhibitors for more tips on how you could make the most out of your first/ next exhibition.

Heading to an Exhibition? You Are Sure to Meet these 5 People

Heading to an Exhibition? You Are Sure to Meet these 5 People:

Students and Researchers:

Students and Researchers
Students and Researchers

These are the kinds who are visiting your stall probably for some information and are likely to ask you questions related to openings in your organization and the freebies you are giving away rather than about your product. Most likely not your prospective customer, so don’t waste much time on them. However, make sure you take down their information, because those that aren’t clients now may remember you later.

Competitors and Industry Peers:

Competitors and Industry
Competitors and Industry Peers

They might not be upfront about it, but it is obvious that they would be trying to check on your stall to see if they need to fear your presence. However, do not pay heed to it unless they are really bothering,interfering or distracting you.

Curious Visitors:

Curious Customer
Curious Customer

Exhibitions are full of these people who are there to know about your product or exhibit. Although they might seem like a prospective customer, there is also a huge possibility that they are just window shopping.So, it is ok to ask your visitors in a polite manner if they are at the window shopping or even whether they would be able to make a purchase at your stall if they wanted to.

Excited Customer:

Excited Customer
Excited Customer

Be it a happy or  a disgruntled customer, there is no better way to draw attention to your stall than these people as an unhappy customer might complain loudly, while  a happy customer is the best marketing you could hope for. In both cases, make sure you would interact with them and try to take some real steps towards solving any problems that is present. Remember Customer Service is the key.

Successful Lead:

Successful Lead

The most prominent reason for your being at the exhibition is to generate successful leads. They are the people who have probably never heard about your product, organization or service, so do not falter in your attempt to impress them and answer all their questions, because the successful lead is going to be worth it all.

With these models in mind, you should be able to prioritise your time effectively at your next exhibition.You can try digitising your tradeshow to ensure that you do not have to spend much time talking to everyone about the trivial details of your product. At such times a standee with a QR code for people to scan and download your brochures would come handy where you can save ample time on distributing collaterals and collecting information. A simple tool like Digibroc might come handy to Revolutionize tradeshows with Digital Brochures.

5 Dos and Don’ts for Exhibitors

Exhibitions offer ample opportunities for organizations and exhibitors to promote the brand, product,etc., while also serving as an ideal ground for market research and derive user feedback on the products. However, most exhibitors fail to make the most out of the opportunity as they lack the proper guidance about the accepted behavior at trade shows and exhibitions. So, here we are with a complete guide of 5 Dos and Don’ts for Exhibitors, which you can practise for optimum results at your next trade show/ exhibition.

5 Dos and Don’ts for Exhibitors:

5 Dos and Don'ts for Exhibitors
5 Dos and Don’ts for Exhibitors


1.Research: Research about the audience and visitors that would be attending the exhibition and see if that matches your product identity as an exhibition might draw huge number of visitors, but not those who might possess an interest in your product. So, make sure you spend ample amount of time and resources on the first hand research rather than spending all your resources where you would hardly develop any quality leads.

Research Before You Exhibit
Research Before You Exhibit

2. Stand Out from the rest: The attendees at the exhibition are likely to visit almost every stall at the exhibition,which would mean that unless you stand out from the rest and explore creative ways of presenting your product or brand, the likeliness of the visitors recalling you stall.

Why use QR Codes instead of Brochures at Trade Shows?
Use QR Codes instead of Brochures at Trade Shows

You could probably try to Revolutionize tradeshows with Digital Brochures as this would mean that you not just save on printing costs and go green you could also effectively Track your Business leads effectively at Trade Shows. The going green and saving paper concept is like the brownie points your brand would earn from the visitors apart from saving you ample amounts of energy and resources.

3. Remember that your presence is representing your product or brand: At an exhibition people are constantly watching you and you are constantly leaving a first impression on someone so make sure you leave a good impression on everyone that is watching you. This visitors are looking at your booth and probably asking themselves if they need what you are offering and then decide on that by looking at you to know if they would want to work with you. This is probably not the right time for you to scratch or pick yourself.

You get just one chance to make a first impression, so make sure you make a good one as at trade shows it is these impressions that you leave on your visitors for which you and your organization would be remembered.

Make A Good First Impression
Make A Good First Impression

4. Remember the 80/20 Rule: People love to speak so make sure you let your visitors speak their queries and then address their questions to the point as nobody is practically interested in the entire history of the organization. Also make sure you ask your visitors if you have adequately answered their question with the pertinent information.

Tip: Incase, you feel a bit nervous make sure you take a breath or two, You would be happy you did.

80/20 Rule | Listen More Speak Less
80/20 Rule | Listen More Speak Less

5.Follow Up: Follow up is the most important and the highly ignored aspect of a trade show as the event does not end once you leave the venue. In fact that is where the crucial part of the exhibition starts as you would settle down to get back in touch with the vast data of leads that you had gathered at the exhibition. You would surely be glad that you did follow up.

Follow Up on Your Leads
Follow Up on Your Leads


1. Don’t overload the attendees with information: It often happens at trade shows that the exhibitors tend to overload the visitors with information, mostly because of their nervousness. Instead of trying to bombard the visitors with excessive of information and brochures you can Revolutionize tradeshows with Digital Brochures.

Tip: Read  Why use QR Codes instead of Brochures at Trade Shows?4 Ways to Make business Exhibitions Work for You and 5 Reasons Why you Should Switch to A QR Code from a Brochure.

5 Dos and Don'ts for Exhibitors
5 Dos and Don’ts for Exhibitors

2. Do not Eat or chat at the exhibition booth: People would seldom want to disturb you in the middle of your meal, so if you are busy gorging on something you are also eating away a lot of your opportunities of getting quality leads. Also make sure you do not engage yourself in a conversation on the phone or talking with other booth staff, as you would be sending across a wrong message that “I am busy, so please spend your time and money elsewhere,” which is surely not what you might intend.

5 Dos and Don'ts for Exhibitors

3. Don’t Smack at your visitors or other exhibitors: Whether it is your booth staffers, attendees or competitors all your conversations could and would be overheard and this would pass on the subtle message to your visitors if they should trust you as a person. In almost every buying decision, what is on sale is almost ancillary as compared to the impression we make on those who are selling the product to us.

Your Conversions Could and Would be Overheard
Your Conversions Could and Would be Overheard

4. Do not have untrained booth staff: Make sure that all your booth staff are well trained and are presentable to be a part of the exhibition. It should be your primary responsibility to train your booth staff and ensure that they are well informed of the objectives of being at the exhibition. Also make sure to train them in the acceptable body language at the booth as people might surely not wish to visit your booth letting the leads pass by you.

5 Dos and Don’ts for Exhibitors

The tradeshow environment is surely a tough one and by the end of the day your entire body is sure to feel weak and numbed. However, make sure you never sit down at the booth as this might make you seem lazy and less approachable. So, if you are really unable to stand any longer make sure you find a substitute take on your stall and excuse yourself for a break rather than staying at the stall and doing more harm than good for the business with your sulking body language.

5. Do not hand out brochures without getting information in return: 

Annotate your leads as you go and make sure you take the visitors information before handing out brochures and giveaways. However, this might take too much of your time and people might walk past your stall if they it is too crowded with people trying to fill up their details.

This is where you can get a bit innovative and go digital at your stall, one simple way to do this is to embed a QR code on the standee which when scanned via a smartphone would lead the visitor to the brochure page (post they enter their contact information). This would mean that it would help you generate quality leads and also keep a track of the products that really inspired your lead.  Watch this Video to know how you can use QR Codes instead of Brochures at Trade Shows.

Why use QR Codes instead of Brochures at Trade Shows?
Why use QR Codes instead of Brochures at Trade Shows?