Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money

Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money:

Best ways to save money at exhibitions, exhibition tips,Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money, Digibroc, Save Paper, Expo

So your organization is gearing up to host an exhibition and you have been made in charge for handling the exhibition budget. We sure know that you want to strike an impression on your boss for saving immensely on the budget. Here are 4 Top Notch Ways to Spend Your Money efficiently.

Do not shoot up on your freebie budget:

Give aways at exhibitions consume a major chunk of the exhibition budget, however you could save immensely on the same by avoiding fancy and unwanted giveaways. Also evaluate your audience before giving away the freebies.

Read:Heading to an Exhibition? You Are Sure to Meet these 5 People

Avoid Printing Material Unless Necessary: 

When you print, you would have to spend immensely on both printing and distribution costs apart from the expenses on logistics. So, cut down on paper wherever possible and go Digital. This would also save on the reprinting costs, which needs to be incurred when content needs to be changed in a printed material. Digital data comes with the flexibility of being modified at any time.

Use Natural Light: 

If the climate is not hot and sunny, then try to light up your exhibition using natural light as this would help you save immensely on the electricity and generator expenses. Not just that you would also be doing your bit to the environment by not adding to the carbon emission.

Pick the right Venue: 

The right venue is something that would have the perfect amenities you would need with little cost, also make sure that your venue is centrally located as it would be more accessible for your visitors who are the prime purpose for the exhibition to take place. Decide the venue on the basis of the audience that you are expecting, as you would not want an extremely packed or completely empty exhibition hall. You can search for your ideal venue on websites like www.venues.meraevents.com, which offer comprehensive listing of venues of all kinds.

5 Tips to Go Green at Events this Earth Day

Tips to Go Green at Events this Earth Day
5 Tips to Go Green at Events this Earth Day

You have been planning for several days to organize that perfect exhibition,which would bring value to your organization, but you still don’t find something that would make it stand out from the rest. Then do not strain your brain trying to come up with innovative ideas that would cost you a bomb, instead you could simply “go green” and save a lot of money, while also standing out from the rest.

Here are 5 Tips to Go Green at Events this Earth Day that would help you stand out from the rest.

5. Optimise Energy Use: 

Optimise Energy Use| Tips to Go Green at Events this Earth Day

Try to conduct your events during the day, which would provide ample bright light, helping you to save immensly on the fancy lighting costs. Also ensure that the electronic gadgets and equipments have been plugged out and not just switched off, as most of these equipments come with a facility to backup power for over 3-4 hours, which would mean that they would be drawing the power of 15 or 20 watts even when they’re turned off.

4.Transpotation:

Transpotation | Tips to Go Green at Events this Earth Day
Transpotation

Plan your event in a place that would not require your guests to travel far,which would result in excessive vehicular pollution. Also try to arrange for an eco friendly vehicle like a golf car to shuttle the guests around the event venue, which would save on ample fuel and its emission.

3.Avoid Priniting Brochures:

Going Paperless
Going Paperless

Avoid printing brochures and go digital, this would not just save you immensly on printing, distribution and logistics, but would also earn you brownie points as you would be saving immensly on paper and doing your bit to save the earth. There are numerous collateral distribution tools like Digibrocwhich would help you go paperless at your events with ease.

2. Use the Internet for Event Promotions: 

Promote Your Event Online | Tips to Go Green at Events this Earth Day
Promote Your Event Online

In the age of information and technology, it is easy, economical and eco friendly to promote your events online as compared to the traditional marketing tools, which would require the abuse of numerous resources. Reduce waste by using websites like MeraEvents.com where you can list, promote and sell tickets for your events online. You could also Send them reminders and deliver their tickets online.

1. Use Organic Products:

Use Organic Goods | Tips to Go Green at Events this Earth Day
Use Organic Goods

 Normal party ware is full of toxic dyes and plastic, and a goal of any eco-friendly event should be to decrease our dependency on petroleum. Try places that you can find everything from beautiful bamboo plates to recyclable paper tablecloths, the best option is to use less plastic cutlery.

Hope these tips were helpful, make sure to give back your bit to the earth not just today, but every day as it is our shared responsibility to protect the earth. Happy Earth Day.

Tips to Go Green at Events this Earth Day
Happy Earth Day

 

3 ways to revolutionise tradeshow marketing

The advent of technology has seeped into every walk of life, not leaving behind the marketing industry. So, make sure you stay updated about the innovative means of marking your products, events and organizations in the most innovative manner. Here we present you a sneak peek into the  3 ways to revolutionise tradeshow marketing.

1.Audience Specific:

Digibroc
Audience Specific Brochures

Unlike the conventional marketing tools, marketing backed by mobile technology can be updated and made user specific in terms of content and packaging, which makes it possible for accurate market segmentation, and targeted marketing. This would mean that the audience would stay more engaged as the marketing directly addresses their needs and concerns.

2. QR Codes:

QR Codes are essentially similar to the UPC codes,which contains complete product information and is capable of being embedded anywhere. This embedded information can be used for numerous applications such as sending a text, making a call, or going to a website by simply scanning the code.

QR Code Revolution in Brochures
QR Code Revolution in Brochures

Simple, as it might sound, the reach of the QR Code is indeed very high and it has been proved that the use of QR code as a marketing tool has a huge potential. Place a QR code on the marketing tool, so that when a  customer scans it with a phone, the code would lead them to  videos that explain how to use the product or to the organization’s website.

3. Flexible and Eco friendly marketing: 

Stop Printing and Go Green
Paperless Brochure

Distribute brochures and marketing your organization or event on the go with the innovative mobile technology, which allows people to upload, update and deliver content across the globe through simple mobile applications. These applications are not just capable of delivering content  in a flexible and “greener” than traditional channels manner, but is also cost effective as compared to the traditional means of product marketing.

The added advantage that the Mobile marketing has over its traditional counterpart is that it is more flexible in terms of content editing and can be updated anytime.

About Digibroc:

Digibroc is designed for the Exhibition and Trade Fair Industry. Digibroc has been created to change the way exhibitors today are delivering their sales collaterals, product information and other critical information that has always been printed in brochures. Digibroc is revolutionizing this process by mobilizing catalogs and brochures and sending personalized brochures. Digibroc helps the exhibitor to know the details of the visitors who sought access to digital brochure and follow up further based on the visitor interests.

Digibroc, Digital Brochure, Online Brochure, Digibrochures, e brochure
Digibroc

Digibroc enables the visitor at the exhibition stalls to scan the QR code and access the electronic copy of the brochure rather than picking up a physical copy. The visitor can also log in and view the brochures of other stalls in the exhibition he had visited.

Vega Green Energy Expo 2014 – Spreading the green message with DigiBroc

Vega Green Expo 2014 -powered by DigiBroc
Vega Green Expo 2014 -powered by DigiBroc

Vega Green Energy expo is an event that brings together all the world leaders working in the field of renewable energy on one platform. The event would witness several representatives from governments, civil society, and private sector to provide an interactive forum for discussing the various developments and possibilities in the field of renewable energy.

Having said that the expo is being organized to spread awareness about conservation of the planet and resources it would be absurd to waste valuable resources on taking forward this message. Therefore the organizers have decided to go sans paper for the event in terms of the collateral and are adapting to the use of Digibroc a product for distributing brochures digitally.

Vega Green Expo 2014
Vega Green Expo 2014

This means that the delegates at the Vega Green Energy need not fret about having to carry a bag full of brochures from the event, but rather they can just scan and request for the brochure of their choice to be mailed to them.

In an international expo of this kind, which has over 200 companies from across the globe exhibiting their products and ideas and over 20,000 professionals participating, it would seem ironic if there was an abuse of resources for printing out collaterals.

The idea of using Digibroc for the Vega Green Energy is not just beneficial in terms of saving printing costs. Rather it can be seen as an ideal start from the organizer’s end to promote going green and saving resources to all its delegates.

Vega Green Expo 2014
Vega Green Expo 2014

So be there to support the cause of going green, preserve resources and recycle efficiently for the conservation of the planet. Click on the below image to know more and to request for an e-brochure of the event.

Interested? Click here to join as an exhibitor