If you are organising an event , SEO is one of the best effective channels for increasing traffic on your event webpage. SEO stands for “Search Engine Optimization”. If you want to enhance your relationship with existing and potential customers this will help you and your event. Designing user-friendly, attractive site helps drive traffic to your doorstep. Creating a site like this will boost both your reputation and profits, so get started today!
Optimize your on-page content
Creating a website that appeals to search engines can be challenging, but it is critical, if you want your Webpage to generate a steady steam of traffic. That is where effective Webpage optimization tricks will work well.
When it comes to optimization, it’s all about placing the right keyword tags in the key places throughout your site. These are the: headlines, sub-headlines, body content, image tags, and links. The key tactic is to place your terms, but not to go overboard with keyword stuffing. With the recent changes, keyword stuffing will hurt your ranking.
Create quality content
Good Web content is a critical factor in keeping site visitors interested and coming back for more. It’s also the key to higher search engine rankings. Major search engines typically require you to have at least 200 to 250 words on each Web page. So it’s important to include plenty of valuable content to appeal to search engines-and visitors.
Think about making your customer’s journey within your website as easy and smooth as possible. The shorter the steps they need to make to find your contact details, to register, or to complete a sale, the higher success rate you would receive. Search engines crawl your website through your navigation links, so if your customers are happily browsing, good chance that search engine crawlers are too.
Get social – Get viral
When you create event profiles for Facebook, Twitter, LinkedIn, YouTube, etc., make sure that you include the link back to your site. You would be amazed how many people either overlook this or simply forget to do it. While you may not get a lot of SEO value from the social profile links themselves, but they may surely get picked up elsewhere.
Tip: Give a try to DigiBroc, an online tool that has been created to change the way exhibitors today are delivering their sales collaterals, product information and other critical information that has always been printed in brochures, data sheet or handout format.These materials cost more in printing and shipping to eventually end up in the the trash rather than reviewed for the importance of their content.