You spend ample amount of time, money and resources in planning for that one upcoming exhibition, where you hope to get the much needed attention for your organization. Exhibitions can be a large investment, particularly for the small and medium-sized businesses, which would reap long term benefits for the organization where the leads collected can be converted into loyal customers.
However, there are certain things that you might happen to miss while planning to be a part of an exhibition. Here are 4 Ways to Make business Exhibitions Work for You and get qualified leads at the end of the event.
Exhibitions and trade shows are an ideal place to meet industry peers and share knowledge, while also getting instant feedback from prospective clients about the products and services. These exhibitions can also serve as the ideal platform to build relationships and enhance contacts. In the digital era, exhibitions are the best place for marketing as it provides the opportunity to meet, connect and build a rapport with the existing as well as the prospective customers.
There is no better platform to indulge in product market research and work on the flaws of a product than an exhibition, so make sure you use this advantage that an exhibition has to offer to the fullest. Make sure you talk to as many people as possible and take opinions about the product, brand, sales pitch, marketing and the Sales Collaterals.
Proper preparation is essential for the success of an exhibition as it would maximize the opportunities of gaining better value for the money invested by means of quality leads. The more the time spent on thought and planning before the exhibition, the more likely you are to succeed at the event.
Follow the exhibitor manual carefully when you receive it and ensure you organise everything you need on your stand (such as lighting and electricity). Set objectives for the event and put a plan in place as early as possible. This should include all deadlines for getting the stand designed and the information you need to submit to the organiser. Get ample amount of sales collaterals, so that you do not fall short of them during the exhibition.
Or you can go digital with your collaterals using smart tools like Digibroc that would give your visitors the freedom to view the brochures of their choice. Read Track your Business leads effectively at Trade Shows or Revolutionize tradeshows with Digital Brochures to know how a digital brochure could benefit your trade show.
Post Exhibition Follow up:
It has been scientifically proved that the learning from any event does not last for more than 72 hours unless revised and recalled by the person, the same applies even to trade shows and your visitors so make sure you follow up on the attendees at the tradeshow.
Always remember that the event does not end when it actually ends and people leave the venue, in most cases the real work begins after people leave. Most exhibitions offer data scanners, which means keeping track of who visited your stand is easy and hassle free. The data is then provided to your business in a spreadsheet after the event. This makes the follow up process much more efficient and ensures you have data for everyone you met, even if you didn’t get their business card or details.
However,it would not be possible to track the lead preferences from these data scanners, which makes it difficult for you to Track your Business leads effectively at Trade Shows. However, there are certain tools that provide lead tracking option via the QR Code or digital collaterals that you share with the visitors at the expo.
Hope these tips were helpful, we would be delighted to hear your opinions and views on the Ways to Make business Exhibitions Work for You. So, please leave us a comment.