A Trade Show with a Tint of Technology

Back in my room after A Day at a Trade Fair or rather I should call it my worse day at the trade fair, I was sure about not stepping into one more trade fair ever again in my life and rest back on the best surrounded with pamphlets from the trade fair.

As I slowly drift into sleep I am awaken by the door bell it is my friend who stays with me. My friend  invites me to a trade fair calling it the best ever event of its kind. I detest instantly and come up with lame excuses, however they serve no purpose and soon I am all set to leave and this time I think if i should travel in a truck to bring in all those “valuable” brochures back with me.

Paperless Brochures at Tradefairs | A Trade Show with a Tint of Technology

Laughing at my own lame not so funny thought I step out of the room head to the “best of its kind exhibition” as my friend claims. On reaching the venue it seems just like any other exhibition, with numerous stalls and neatly dressed men present in each stalls that are filled with people dressed in Armani and Gucci.

Still skeptical about going ahead I remain still when my friend grabs my hand and leads me through the exhibition, and to my utter surprise I see no brochures and pamphlets. No No, I don’t mean that there were no collateral on the floor like the previous trade shows, this one was different. There were no collaterals at all in any of the stalls, no prying eyes, no thrusting brochures, Nothing!

Paperless Brochures at Tradefairs | A Trade Show with a Tint of Technology

It was all so organized and with my friend by my side guiding me through, I was suddenly reminded of the student science fair, back in School where the teacher would escort us through the various projects by the senior grade students where things were organized and peaceful. Probably student science fairs are the only one apart the one I am attending now to be the most chaos free exhibition.

There were promotion of products and services made at every stall, even in this expo, but things seemed so different. It was all sans paper, it seemed like what you would call as a perfect “Eco-friendly” or “green” event. All the marketing here was via mobiles and tabs, where the information was shared online with the visitors at the stalls. This was surely A Trade Show with a Tint of Technology, for good.

Paperless Brochures at Trade fairs
Paperless Brochures at Trade fairs

This is seriously amazing, as this would mean that I would get information only about the products and services that I am really interested in and there are no papers to carry around, (Happy that I din’t take a truck to carry back brochures). The exhibitors are also in benefit as they do not have to print collaterals that would reach the trash bin and can just share their product/ service information with only those who are interested genuinely.

I feel so engrossed in the event, and get some information from the stalls that interest me, when my friend suddenly pulls my arm and is trying to say something. His voice seems to be floating from a distance, although he is beside me and has a strong grip on my hand. I try hard and pay attention to his words and hear him asking me to wake up as we were getting late for a meeting.

Paperless Brochures at Tradefairs | A Trade Show with a Tint of Technology

I tried hard to make sense of my surroundings and about how I suddenly reached my room from the exhibition, which is when my friend explained that I have been asleep all the while. That was seriously an amazing exhibition that I had witnessed in my dreams, how I wish dreams would come true and the exhibitions would get revolutionized with greener events that do not use paper.

Paperless Brochures at Tradefairs | A Trade Show with a Tint of Technology

Gowra Hallmark Townships Goes Green With Digibroc

Gowra Hallmark Townships Finding your prospective home or office a few years ago meant having to go through the real estate page of numerous papers or contacting several agents. However, the trend is fast changing and the real estate industry, just as any other is adapting to new age technology and marketing. One such trend seeping into the real estate industry is that of advertising about the various real estate ventures in electronic and new media.

The growing number of bulk SMSes websites added to this phenomenon where people were often bombarded with unwanted SMSes about properties and deals. This was followed by ads on special occasions on the idiot box about the various offers for the first few registrants or buyers.

These ads and ventures are not focused towards any specific target audience and fail to reap any positive results. So what exactly can be the ideal marketing strategy for an industry like the real estate, for which anyone could be a prospective client.

Gowra Hallmark Townships

What the real estate industry now needs is a marketing tool,which would identify potential buyers and target their marketing towards them thereby saving ample resources. This might seem a bit difficult to adapt initially, however one would always be able to reap the early mover advantage if they try to venture and explore into this untapped territory of innovative marketing strategies.

The Gowra Hallmark Townships has adapted one such new age marketing tool, whereby it can send across its sales collateral to people who are genuinely interested in its venture and also track the preferences of its leads. No, brownie points for guessing the marketing tool as Gowra Hallmark Townships, is indeed using DigiBroc for companies where by the Gowra Hallmark Townships can now share its collateral to clients by means of a simple link.

Gowra Hallmark Townships | Scan QR Code | Scan QR Code for Gowra Hallmark Townships Collateral
Scan QR Code to know more about Digibroc

Real estate marketing mails generally land in the the spam folders of the recipients, thereby ruining all the marketing efforts, however with DigiBroc rest assured as the mail would be delivered to the inbox and not the spam folder. DigiBroc makes it possible to send personalized collateral to match the client needs,this means that the Gowra Hallmark would now be able to focus its marketing towards clients who possess a genuine interest in the venture.

About Gowra Hallmark :

Gowra Hallmark Townships
Gowra Hallmark Townships

Gowra Hallmark  is a joint venture of Hyderabad’s real estate giants, Gowra Ventures and Hallmark Constructions, both of which are renowned for their expertise in the development of large-scale commercial space and diverse residential addresses.To know more about Gowra Hallmark Townshipsand to request collateral visit www.digibroc.com

3 ways to revolutionise tradeshow marketing

The advent of technology has seeped into every walk of life, not leaving behind the marketing industry. So, make sure you stay updated about the innovative means of marking your products, events and organizations in the most innovative manner. Here we present you a sneak peek into the  3 ways to revolutionise tradeshow marketing.

1.Audience Specific:

Digibroc
Audience Specific Brochures

Unlike the conventional marketing tools, marketing backed by mobile technology can be updated and made user specific in terms of content and packaging, which makes it possible for accurate market segmentation, and targeted marketing. This would mean that the audience would stay more engaged as the marketing directly addresses their needs and concerns.

2. QR Codes:

QR Codes are essentially similar to the UPC codes,which contains complete product information and is capable of being embedded anywhere. This embedded information can be used for numerous applications such as sending a text, making a call, or going to a website by simply scanning the code.

QR Code Revolution in Brochures
QR Code Revolution in Brochures

Simple, as it might sound, the reach of the QR Code is indeed very high and it has been proved that the use of QR code as a marketing tool has a huge potential. Place a QR code on the marketing tool, so that when a  customer scans it with a phone, the code would lead them to  videos that explain how to use the product or to the organization’s website.

3. Flexible and Eco friendly marketing: 

Stop Printing and Go Green
Paperless Brochure

Distribute brochures and marketing your organization or event on the go with the innovative mobile technology, which allows people to upload, update and deliver content across the globe through simple mobile applications. These applications are not just capable of delivering content  in a flexible and “greener” than traditional channels manner, but is also cost effective as compared to the traditional means of product marketing.

The added advantage that the Mobile marketing has over its traditional counterpart is that it is more flexible in terms of content editing and can be updated anytime.

About Digibroc:

Digibroc is designed for the Exhibition and Trade Fair Industry. Digibroc has been created to change the way exhibitors today are delivering their sales collaterals, product information and other critical information that has always been printed in brochures. Digibroc is revolutionizing this process by mobilizing catalogs and brochures and sending personalized brochures. Digibroc helps the exhibitor to know the details of the visitors who sought access to digital brochure and follow up further based on the visitor interests.

Digibroc, Digital Brochure, Online Brochure, Digibrochures, e brochure
Digibroc

Digibroc enables the visitor at the exhibition stalls to scan the QR code and access the electronic copy of the brochure rather than picking up a physical copy. The visitor can also log in and view the brochures of other stalls in the exhibition he had visited.

Why Should you use Digibroc for your Company?

Digibroc for Companies
Digibroc for Companies

The traditional printed brochures or catalogs, which display the new products and services of an organization would reach your prospective clients through the door or is picked up from a display at a shop. These printed papers seldom are read or come of use as they often get misplaced, serving little purpose.

An interesting alternative for organizations could be to switch to e-brochures, which offer a higher degree of scope for interaction and personalization to every user.

The concept of e-brochures or digital brochure is still in the stage of inception and very few organizations have in reality made this form of brochure a part of their marketing strategy. The reason for this could be the fact that digital brochures initially meant PDF versions of the physical brochures. These files were difficult to mail to the clients, as the recipients had to download massive files that had huge chunks of data, which was boring and difficult to read through.

Going Paperless is Going Green
Going Paperless is Going Green

The advent of technology has added to the ways in which this digital brochure can be made interesting and sans the pain of having to scroll through pages. These new age digital brochures like the Digibroc offer convenient and user-friendly brochures that could be shared across the globe without having to attach huge files.

These brochures come with an innate ability to be personalized to match the needs of the receiver, which means that the prospective client would be more interested in viewing the brochure than ever before.These online brochures also make it possible to track the number of views the organization’s brochure has had along with the contact information of the viewer, which makes it possible to track the leads that the collateral has received.

Why Should you use Digibroc for your Company?
Why Should you use Digibroc for your Company?

An added advantage of the digital brochures would save a lot on the printing and distribution costs of the organization, which exist in terms of its physical counterparts. These e-brochures are also likely to get you few brownie points from your ecologically minded clients who are sure to be happy with the amount of paper that you have saved.

So, hurry and switch to Digital brochures for your organization today and stay ahead of the competition in the market. Watch the video if you wish to know how you could do this.

Digibroc for Companies
Scan Here to See How it Works

5 Reasons Why you Should Switch to A QR Code from a Brochure

5 Reasons Why you Should Switch to A QR Code from a Brochure
5 Reasons Why you Should Switch to A QR Code from a Brochure

If you are among those who are still skeptic about using a QR code on your brochures and sales collateral then stop thinking further and give this amazing invention a chance in your marketing strategy for a Quick Response from your leads.  If you are still thinking about what a QR code could do to your product and marketing please read on further.

 5 Reasons Why you Should Switch to A QR Code from a Brochure:

 

1.Allow your visitors to connect with your product brand immediately:

Stay smart in the world of smart phones, and distribute your brochures on your prospective client’s mobile with a QR Code scan rather than providing them huge piles of paper that they might substitute with a tissue. A QR code as the name suggests would generate a quick response, thereby helping your visitors connect with your product or brand instantly.

2. Cut down your marketing costs:

A QR Code can be generated, embedded and distributed at a very low expense in comparison to a physically printed collateral. There are many quality QR code generating products online, which can be used by uploading your collateral like Digibroc for example, which are extremely easy to navigate, create event brochures with a QR code and distribute online.

 

Save Money with Digital Brochures
Save Money with Digital Brochures and QR Code

 

3. Eco- Friendly: 

A QR Code would mean having a digital brochure,which means that you do not have to re-print the same copy over and over again.The cost of printing tens of thousands of copies of a single brochure is surely a lot and there are sure to instances when you might have to dump away your collateral in trash after an event as you do not wish to invest a lot in the logistics as well there can be times when you fall short of brochures.

Save Paper Use QR Code
Save Paper Use QR Code

Whereas the same QR Code can be used for multiple promotions because all you need to do is to let your visitors scan the QR code on the display and reach your page. So much of saved paper and printing obviously means you have done your bit to save the environment, So congrats on being a Green Warrior! 

4. Integrate with the Social Media with ease:

Integrate with the Social Media with ease

5. Track Your Leads:  

The most luring factor in a QR code embedded brochure is that the QR codes provide you an opportunity to know how often people are scanning your QR codes along with providing information on how effective the QR codes are. It can also be used to identify segments of the target market that are more interested in a particular aspect of your product or service, as well as letting you know the locations of your best QR codes.

 

Track your Business leads effectively at Trade Shows
Track your Business leads effectively

Now if you wish to inculcate the same even in your sales collaterals then simply

 

Scan Here to Know More
Scan Here to Know More

Why use QR Codes instead of Brochures at Trade Shows?

Why use QR Codes instead of Brochures at Trade Shows?
Why use QR Codes instead of Brochures at Trade Shows?

Every year tons of paper gets wasted in the process of printing the brochures that would be distributed at the various trade shows that take place across the globe. Tons of trade shows are hosted for a variety of products, ranging from home improvement, to cars, to appliances, to new technology and computer products, etc., while the theme and setup at these trade shows remain the same despite the variety in products.

There is a large indoor arena filled with hundreds of stalls filled with exhibitors trying to exhibit their product or service at its best to the customer or rather the  wanderers, who are just hoping a great deal will catch their eye, but are not there for anything in particular.

Why use QR Codes instead of Brochures at Trade Shows?

There are the product specific shoppers who have already done their research and are there for one item and one item only. Then there are the vast majority who mostly know what they want, but there is plenty of room to be swayed by a good sales pitch or a deal. Then there are the people  who are just hoping for a tote bag and some free samples.

Imagine having to handout your brochures to all these visitors. Scary right? It is this environment of chaos and confusion and a mass audience that is the perfect environment to unleash the power of the QR code.

Every exhibitor at a trade show should have a QR code in their stall, which the visitors (if they happen to be really interested in the product) can scan and find further information about the product and also get back to the exhibitor for further queries.

QR Codes instead of Brochures at Trade Shows
QR Codes instead of Brochures at Trade Shows

Another advantage that a QR code in your stall would have over a conventional approach at the trade show is that every potential customer would get the same information, unlike the oral explanation. With the advent of technology most QR code scanners provide an opportunity to save the information obtained for future perusal, which in itself is an advantage over the physical brochures that might end up in the trash long before they leave the event.

Therefore, the QR Code is the most effective sales pitch that an exhibitor can make at a trade show to attract more clients while immensely minimising the costs incurred to the organization.

Watch this Video to know how you can use QR Codes instead of Brochures at Trade Shows.

 

DigiBroc – Why is it better to distribute Brochures Digitally?

What is DigiBroc

Exhibitions and trade fairs are the most suitable places for networking and meeting your prospective clients as almost everyone who attends the event is there with an interest in one of the products exhibited, falling under the same genre. However, the challenge here is to identify those visitors who might turn out to be your prospective clients and sell your product to him via your sales collaterals.

Sans this identification all the efforts to address the prospective would end up in vain as a product that targets everyone targets nobody. This calls for a proper recognition of the prospective buyer in an exhibition and sharing them with all the information they might need about the product to ensure that you have your valuable client in your kitty.

What is DigiBroc

That sounds so simple and easy right! To figure out a narrow clientele and just focus on attracting them and share your information with them. However, things are sure easier said than done, as it might not be easy in the first place to spot your prospective client in the first place and going forward if you are lucky enough to find one, seldom to the visitors at exhibitions share their contact information.

This simply means you found your prospective client, shared your information and was so sure that you found a successful lead, but that is where it all gets over and all your resources turn futile.

What is DigiBroc
What is DigiBroc

Probably, this prospective client who was supposed to get back to you lost your contact information from the huge pile of information and brochures he happened to gather from the expo. Would it not be wonderful if there was a simple and innovative way to distribute these brochures in a more effective manner?

If your answer is Yes then Watch this video to know what you could do with your brochures the next time you plan to be a part of an exhibition or trade fair.

                              

Track your Business leads effectively at Trade Shows

The world is now a global village and e-commerce has entered all walks of life, yet the importance of  face-to-face events remains the same or has rather been turning into an extremely valuable tool for  business development and brand building strategy across the globe. This is probably, because people still tend to develop brand loyalties when they meet someone in person rather than being introduced to the product on the world wide web.

Track your Business leads effectively at Trade Shows
Track your Leads

The potential of trade shows and exhibitions is high in terms of attracting leads for a business as there is no other promotional medium that can deliver thousands of high quality sales opportunities under one roof like a trade show would. A popular research done by a German institute also claimed that over “86% of all decision makers view trade fairs as one of the most important instruments that would assist them during the purchasing and procurement process” (Link Institute, 2008).

 Such a huge reserve of leads, yet a very small proportion of it tends to turn out into real time business deals, which is probably because unlike a fixed one-on-one business meeting where the prospective client and the organization have a common frame of reference, which is not a likely scenario in case of a trade show.

In an attempt to please everyone walking past the standees at the tradeshows the exhibitors end up pleasing very few and in these also the number of potential clients who would get back to buy the product or service would be minimal. So, the problem with trade shows is that the exhibitors fail to spot leads and follow up with them effectively and more leads can be effectively generated from trade shows and exhibitions if there is a simpler way to identify and track all the prospective leads.
Track your Business leads effectively at Trade Shows
Track your Business leads effectively at Trade Shows

Track your Business leads effectively at Trade Shows:

Realising the solution would not in itself solve problems as things are easier said than done. However, with the advancements in technology nothing would seem impossible and a confirmer of this fact is the revolutionizing product  Digibroc. Digibroc is a tool that would help exhibitors display their brochure as a simplified barcode on their standee, which when scanned by the visitor would help them download the brochure, post providing their information.

Voila! that is a double benefit as now the visitor is spared the pain of having to carry around printed brochures until they find a dustbin in the expo (turning all your printing and designing efforts and costs to vain), while the exhibitor can track the details of the attendees who have sought the brochure, the number of times they have viewed the same etc., making it a cakewalk for exhibitors to track leads and transform the same into real time client.

Track your leads effectively
Track Your Leads 

 

LOGIWARE INDIA 2014

LOGIWARE INDIA 2014

Logiware India 2014 is an event which would be happening for three days from 20-22 February, 2014 going to be held at IARI Ground (PUSA) –New Delhi, India. It is an organised integrated exhibition and conference event for international trade, Warehousing, Logistics & Supply Chain Industry in India.

This event focus at making the display of the logistics and warehouses products and services. This is a wonderful event that helps the professionals, experts and the exhibitors to showcase a wide range product and services so as to fulfill their business targets from the sector and to connect with each other and to gain a lot of significant ideas and detailed news and information.

This event will bring together the solution providers for warehousing, material handling, industry together on one platform. Apart from acting as a business ground this event will also help you to stand out as an international surface for presenting innovations, new techniques as well as latest technologies.

This international trade show will give prime importance to all kinds of products and services which is related to the field of Logistics, storage, transportation, supply chain management, material handling and packaging.

LOGIWARE INDIA 2014Logiware India will be a global platform that is going to connect the world to the sector by way of  leading exhibition on warehousing & logistics sector. It is one of the kind platform that encompasses the complete warehousing & logistics industry and will showcases latest innovations and cutting edge technologies across each segment. To get more updates visit, DigiBroc.

ISRMAX Rice & Grain Expo 2014

ISRMAX Rice & Grain Expo 2014,Digibroc, Digital Brochure, Digital Marketing, Online Marketing, Exhibitions and Trade Fairs, Brochures, E Brochures
ISRMAX Rice & Grain Expo 2014

ISRMAX Rice & Grain Expo 2014 is an event to IAI EXPO, scheduled to be held from 20 – 22 February located at IARI Ground, PUSA Road, New Delhi (India). The upcoming event will aim at the complete scenario of the value chain right from Pre harvesting to Post harvesting of Rice and Grain Industry and provide the industry with ample of opportunities to connect the service providers with the end users specifically with the field of Rice and Grain Industry.

The developmental changes which are taking place in this sector will also be highlighted  along with the need that has arisen to get fresh insights into dealing with priorities in the most effective way will be discussed in this event. It will bring you an even more focused event from building efficient strategies to reducing costs and risks across the supply chain and of course engaging your corporate responsibility towards the crucial new challenges of the industry.

The strategies that can be put in place to help the industry embrace effective approaches to challenges such as sustainability, integration of developing countries, keeping up with the logistical and legal aspects, risk management across the supply chain as well as human and resource asset development.

ISRMAX Rice & Grain Expo 2014
ISRMAX Rice & Grain Expo 2014

India is one of the most attractive destinations for business & investment opportunities. It will be discussing the Long term future of agricultural commodities and the key challenges. It is a critical point to bring the key players in the industry together once again.

This has been designed to allow discussions, benchmarking and networking.  Isrmax Rice and Grain Expo will be proving a beneficial aspect for the agricultural trade counselor, buyers, engineers, consultants, technical experts, government officials and farmers of the contemporary times.

For more updates, Smart phone users can visit DigiBroc blog content provide you opportunities to connect with a larger audience when it’s uploaded on Google Currents. Scan the QR code click on it to download the application onto your phone or tablet and be updated details of before and after happening of the event.