7 Reasons Why Your Exhibition Is Failing (and How to Fix It)

7 Reasons Why Your Exhibition Is Failing (and How to Fix It)
7 Reasons Why Your Exhibition Is Failing (and How to Fix It)

Do you know why most exhibitions fail? No, it is not due to the of lack of visitors.Even the ones that get a lot of traffic tend to fail.


There are 7 strategies that every exhibition needs to follow in order to be successful.However, if you are backed by a wonderful PR agency promoting all your activities then you might not need these 7 strategies for the success of your exhibition.

Here are 7 Reasons Why Your Exhibition Is Failing (and How to Fix It):

Reason #1: You are not collecting email ids:

Email is the one invention online which has withstood the test of time and is here to stay. So, make the most of it and collect email addresses from your visitors. This would not just help you intimate them about your upcoming events, but would also be an ideal way to follow up and increase your number of quality leads at the end of the exhibition.

Simple digital collateral distribution tools like Digibroc can come handy in helping you collect your visitor information without increasing the queue at the booth as it allows your visitors to scan a QR Code and get your collaterals.

Reason #2: You do not have a target audience in mind:

You are exhibiting without a proper target community in mind, or because you do not have a target community whom you are aiming at addressing.If you have not yet decided on your target community, then you should get to work on it instantly. A simple way to boost your exhibition response in to follow the tips in this post.

Reason #3: Your exhibition does not engage:

It is important to have a significant personality for your stall at the exhibition, which would set it apart from the rest as the visitors at the exhibition have a bare minimum of few seconds to make an impression on your exhibition and why they should buy your products and services.

Reason #4: You are messed up:

You are busy trying to attract every visitor at the exhibition and the stall is all cluttered with papers, brochures and handouts. This would turn off most of the visitors thereby fading away your prospects of getting quality leads for your stall. You should probably organizer your stall to make it stand apart from the rest, without costing you a bomb. How would you do that? Well maybe you could follow the tips in this post.

Reason #5: You are giving away everything for free:

It is important for you to train your visitors to be buyers, if you are giving away freebies to everyone that walks past your stall you are doing no good to the business. Buying does not always mean that you should be selling something tangeable to your readers. You could even do something simple like asking for the email ids of your visitors in exchange for your freebies or information,which would be your first step towards boosting the conversion rates at the exhibition.

Reason #6: You see exhibition as a branding activity and not a prospect for finding leads:

When you treat exhibiting as a prospect of finding leads, you would not evaluate it by the  number of brochures you distributed or the freebies you gave away or the number of visitors who approach your stall. You would be able to view things in a detached form from a pedestal placed high where you observe details from a higher altitude that would help you notice things like, which aspect of your product attracted more leads, ways in which you can outperform your competition,etc.

By taking exhibitions seriously, you would give it the priority it deserves.

Reason #7: You are not in love with your product:

This does not mean something in a creepy way. But, how can you sell something that you are not convinced about yourself? If you do not love your product it would show in the way you sell it. To produce quality leads at an exhibition or any selling attempt, it requires you to have the commitment and passion for what you do you.


If you observe that you are guilty of having committed any of the above 7 reasons for failing at exhibitions then do not stress about it. There is still time to fix things and recover towards achieving a successful exhibition.

Exhibition can be a great channel for your business, and it can generate a lot of revenue for you. But for exhibitions to work in your favor, you would have to implement the above advices. If you do not, then that is fine. You can still continue exhibiting,  but just do not expect to make much money from it.

So, why do you think most exhibitors fail? 



Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money

Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money:

Best ways to save money at exhibitions, exhibition tips,Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money, Digibroc, Save Paper, Expo

So your organization is gearing up to host an exhibition and you have been made in charge for handling the exhibition budget. We sure know that you want to strike an impression on your boss for saving immensely on the budget. Here are 4 Top Notch Ways to Spend Your Money efficiently.

Do not shoot up on your freebie budget:

Give aways at exhibitions consume a major chunk of the exhibition budget, however you could save immensely on the same by avoiding fancy and unwanted giveaways. Also evaluate your audience before giving away the freebies.

Read:Heading to an Exhibition? You Are Sure to Meet these 5 People

Avoid Printing Material Unless Necessary: 

When you print, you would have to spend immensely on both printing and distribution costs apart from the expenses on logistics. So, cut down on paper wherever possible and go Digital. This would also save on the reprinting costs, which needs to be incurred when content needs to be changed in a printed material. Digital data comes with the flexibility of being modified at any time.

Use Natural Light: 

If the climate is not hot and sunny, then try to light up your exhibition using natural light as this would help you save immensely on the electricity and generator expenses. Not just that you would also be doing your bit to the environment by not adding to the carbon emission.

Pick the right Venue: 

The right venue is something that would have the perfect amenities you would need with little cost, also make sure that your venue is centrally located as it would be more accessible for your visitors who are the prime purpose for the exhibition to take place. Decide the venue on the basis of the audience that you are expecting, as you would not want an extremely packed or completely empty exhibition hall. You can search for your ideal venue on websites like www.venues.meraevents.com, which offer comprehensive listing of venues of all kinds.

5 Exhibition Lessons You Can Learn From Ants

5 Exhibition Lessons You Can Learn From Ants:

5 Exhibition Lessons You Can Learn From Ants, Exhibition Lessons You Can Learn From Ants, Exhibition Lessons, Exhibition Tips, Trade Show Tips, Digibroc

Ants are tiny creatures, and probably you seem them as the most insignificant of the lot, so we are sure you are not ready to believe us when we say that ants could teach you something valuable and that too about the exhibition industry. Well, Well put your skepticism to rest as the ants are sure to surprise you.

7 Exhibition Lessons You Can Learn From An Ant

  Ants Work With A Purpose: By purpose we mean a clear idea on the desired results. So, when you are organizing an exhibition make sure you have your purpose and clear idea about the outcome. Make sure you know if you are looking for quality leads or just branding from the exhibition.

7 Exhibition Lessons You Can Learn From An Ant

 Ants Work as a Team: The success of your exhibition would depend on your coordination with your team members, so always be prepared to work as a team, towards the achievement of a common goal.

7 Exhibition Lessons You Can Learn From An Ant

 Ants have a time to work and also time for rest: There is a difference between hard work and smart work, when you work hard, with no time to rest, you are sure to hit the panic button and roll crying for help. So, work like the way ants do and set apart ample time for rest, even while you are at the trade show. You could coordinate with your booth staff/team and schedule your breaks as exhibitions include long hours of standing and you might need some rest.

7 Exhibition Lessons You Can Learn From An Ant

 Ants Think Big Always: Although they seem to be the most insignificant creatures on earth, the colonies they build and the contribution to their society is extremely significant and great. Follow the example and set your goals high and strive to your fullest to achieve the same. Make sure you drive in more out of every trade show that you are a part of than anyone else would have ever thought off.

7 Exhibition Lessons You Can Learn From An AntAnts Prepare Ahead of Time: While we all like to take time off and relax on a summer afternoon, ants prefer to work in anticipation of a rainy day. So, work hard and prepare ahead of time. The only way you can maximize the output out of your exhibition is by preparing ahead of time for the possible pitfalls you could experience at the event.

Top 3 Exhibition Mistakes that Cost You Valuable Conversions

Top 3 Exhibition Mistakes that Cost You Valuable Conversions:

Top 3 Exhibition Mistakes that Cost You Valuable Conversions
Top 3 Exhibition Mistakes that Cost You Valuable Conversions

If you are a small business or brand, exhibitions are the  most effective selling tool. When prospects first visit your stall, it needs to:

  • Build their trust and
  • Convince and convert them to become loyal customers.

We have observed and learned that the secret to outstanding exhibition and trade show performance (and it cannot just be good anymore, it has to be outstanding) is to avoid these 3 costly mistakes:

Poor Booth Design:

Make your exhibition booth or your stall stand out from the rest. A poor booth design puts off your chances of attracting any prospective customers. Make your booth seem worth their time and not just like any other blade of grass in the garden among the 30 to 40 odd stalls at the expo.

Be brighter, funnier, simpler, maybe even crummier, but don’t just look good ensure that you are extraordinary and outstanding. 

Do not seem occupied:

If you are busy chatting away (on the phone or with other booth staff),you would be perceived as being busy and people might not be willing to interrupt. So, make sure you have all your attention dedicated towards the purpose of your presence at the exhibition.

Avoid eating at your stall or siting. If need be excuse yourself from the stall and arrange a suitable substitute to take over the responsibility. 

No Customer Experience In Mind:

Not placing the customers first is the primary reason for  failure of exhibitions. Most Exhibitors go to the trade shows thinking, that “We want to tell the world about us, we want to get leads.” Whereas, the winners think, “When someone comes to our booth we want them to be intrigued enough to learn more about what we do.”  This difference in attitude makes abundance of difference that could turn the tables upside down for the exhibitors.

For more tips  about exhibitions and  trade show marketing subscribe to our posts here.

15 Things Your Boss Wishes You Knew About Exhibitions

15 Things Your Boss Wishes You Knew About Exhibitions:

15 Things Your Boss Wishes You Knew About Exhibitions,Exhibitons, Brochures distribution at trade shows, trade shows, trade show, tips for tradeshows
15 Things Your Boss Wishes You Knew About Exhibitions

There is  a lot to learn when you attend your first exhibition as that is probably your first encounter at trying to market your brand in the presence of your competitors and numerous prospective clients.If you are lucky enough you would be provided training on the organization’s expectations, policies and procedures before heading to the event. However, it is more likely that you would learn on the go. Here are 15 Things Your Boss Wishes You Knew About Exhibitions. 

1. Research Well: Every exhibition is going to be a fresh new experience, so do not assume that your organization’s reputation from the past events would make your task easier this time around. Make sure you research well about the exhibitions, the visitor’s demographics, competitors participating,etc., and get your goals straight.

2.It is not always pretty and perfect:

You might be shocked and surprised at the amount of drama and tension that would exist at exhibitions. Ranging from annoying visitors, other booth staff, people making snide passes,etc., to failed equipment or shortage of collaterals. There are numerous hurdles that might come across while at an exhibition.

3.You will make mistakes: 

You are bound to make mistakes and learn from them,this holds true in the case of the exhibition industry as it is to any other field or professional. You might waste enormous of your time and energy on a casual visitor at a stall, as you have failed to evaluate your purpose. Or, you could be running out of collaterals, giveaways, etc., at your stall, or maybe you were just a bit nervous. This is all perfectly normal as people are bound to make mistakes and learn as time progresses.

4.You Have not Arrived:

Now that you have been selected to be a part of the exhibition and spend time away from your work desk, you do not get to sit back and relax. You should instead try to put your best foot forward and mileage your organization’s presence at the exhibition. Try to be more people focused, which would surely help you become successful.  

5.You Represent Your Organization and Brand: 

You are being judged every second as some visitor or the other is making their first impression on you and thereby your brand. Nobody would want to work with you if you come across as someone who is not professional. So, always remember that you represent your organization and brand.

6.Know Your Audience:

It would get easier for you to sell or get leads, if you know your target audience at a trade show. You sure would not want to waste your time on someone who is not a prospective lead. Just as before you got this new role,you need to make sure that you understand the expectations out of your trade show and understand how good you are making your brand and organization seem.

Read:Heading to an Exhibition? You Are Sure to Meet these 5 People


Try to stay in harmony with your booth staff and make sure you have trained them well to be there at the exhibition. Train them in the acceptable behaviour at the stall, you would surely be happy with the time you spent doing so.

8.Be Visible and Available: 

Unlike other marketing attempts you are likely to come face to face with your competitor, leaving your visitor numerous options to  chose from. So, make sure stall more prominent and visible. Also avoid talking to your booth staff a lot as if might send across a message that you are occupied and would not like to be interrupted.

9. Have Fun: 

The exhibition is sure an important part in your career, but make sure you have fun and make the most out of your presence there. You might end up making some brilliant contacts when you head for a casual networking spree.

10. Dress for the occasion:

First impressions are made even before someone speaks so make sure you are dressed for the occasion and people would find you impressive,as that is how they would remember your brand and organization.

11.Make decisions: 

When you are at the helm of affairs, it requires you to take some quick decisions and not wait for the approval of your boss at all times. So, make decisions even if you are scared of making a wrong decision as any decision is better than a no decision stance. Take decisions and learn from it, in case it turns out to be wrong.

12. Take criticism positively:

Exhibitions and trade shows are the apt place to receive direct feedback about your product/service so make the most out of the opportunity and make a note of all the feedback you receive. Try and resolve what ever problems you can immediately. (Refer to Point 11).

13.Practice Gratitude:

Say thanks and be courteous always, as people would remember the way you made them feel, rather than what you said. So, in between all the carping, demanding, kicking and the screaming out of stress, being grateful would help you stay grounded.

14. Lead by Example: 

At an exhibition you are being judged and compared among your peers, so stand out and set an example by every means. Even the simplest of actions like using the recent technology could help you Revolutionize tradeshows with Digital BrochuresTrack your Business leads effectively at Trade Shows using QR code brochures etc. 

15. Follow up:

The importance of Follow Up is stressed every time someone speaks about a business/marketing effort and the emphasis is worth it all as this is where the real lead conversion takes place. So, never ever underestimate the power of follow up post an exhibition.

It is all but natural for you to be overwhelmed while at an exhibition. However, take on the new role as just another challenge that has come your way and excel in it as you go on. Remember to stay people focused, while keeping the channels of communication open and have a positive attitude and you would see things fall in place.

For more guidance you can also read 5 Dos and Don’ts for Exhibitors for more tips on how you could make the most out of your first/ next exhibition.

Heading to an Exhibition? You Are Sure to Meet these 5 People

Heading to an Exhibition? You Are Sure to Meet these 5 People:

Students and Researchers:

Students and Researchers
Students and Researchers

These are the kinds who are visiting your stall probably for some information and are likely to ask you questions related to openings in your organization and the freebies you are giving away rather than about your product. Most likely not your prospective customer, so don’t waste much time on them. However, make sure you take down their information, because those that aren’t clients now may remember you later.

Competitors and Industry Peers:

Competitors and Industry
Competitors and Industry Peers

They might not be upfront about it, but it is obvious that they would be trying to check on your stall to see if they need to fear your presence. However, do not pay heed to it unless they are really bothering,interfering or distracting you.

Curious Visitors:

Curious Customer
Curious Customer

Exhibitions are full of these people who are there to know about your product or exhibit. Although they might seem like a prospective customer, there is also a huge possibility that they are just window shopping.So, it is ok to ask your visitors in a polite manner if they are at the window shopping or even whether they would be able to make a purchase at your stall if they wanted to.

Excited Customer:

Excited Customer
Excited Customer

Be it a happy or  a disgruntled customer, there is no better way to draw attention to your stall than these people as an unhappy customer might complain loudly, while  a happy customer is the best marketing you could hope for. In both cases, make sure you would interact with them and try to take some real steps towards solving any problems that is present. Remember Customer Service is the key.

Successful Lead:

Successful Lead

The most prominent reason for your being at the exhibition is to generate successful leads. They are the people who have probably never heard about your product, organization or service, so do not falter in your attempt to impress them and answer all their questions, because the successful lead is going to be worth it all.

With these models in mind, you should be able to prioritise your time effectively at your next exhibition.You can try digitising your tradeshow to ensure that you do not have to spend much time talking to everyone about the trivial details of your product. At such times a standee with a QR code for people to scan and download your brochures would come handy where you can save ample time on distributing collaterals and collecting information. A simple tool like Digibroc might come handy to Revolutionize tradeshows with Digital Brochures.

5 Things to Know as a Trade Show Exhibitor

5 Things to Know as a Trade Show Exhibitor:

1. Not Defining Why You are There:

Not Defining Why You are There
Not Defining Why You are There

Try to get your goals laid straight and make sure you and your booth staff are well informed of the expected result out of this exhibition.


 2. Not Training Booth Staff:

event title
Not Training The Staff

We sure agree that you might need some help with handling the exhibition as you cannot do it alone and that is perfectly normal. However, it is important to train them to be polite and not indulge in any unpleasant behaviour at the exhibition as someone or the other is busy making their first impression about you, your product and your brand.


3. Overloading Too Much Information:

event title
Overloading Too Much Information


Your visitors are sure interested to know more about your product, but not all about your organization. So keep it simple and answer to the point rather than overloading too much of information.


4. Being Quick to Pack Up:

event title
Being Quick to Pack Up

First person to be there at an exhibition might seem good, however if you are the first person to leave the venue, then there is a lot that you would be missing out on, as a lot of networking and discussions happen post the event.

5. Not Realizing the Importance of Follow- Ups: 


event title
Not Realizing the Importance of Follow- Ups

Most events do not end when the visitors leave the venue, actually that is where the most important part begins. So, make sure you follow up with your prospective leads and track them based on their preferences to make sure you develop a good number of qualified leads out of the expo.

Read: Track your Business leads effectively at Trade Shows.



5 Tips to Go Green at Events this Earth Day

Tips to Go Green at Events this Earth Day
5 Tips to Go Green at Events this Earth Day

You have been planning for several days to organize that perfect exhibition,which would bring value to your organization, but you still don’t find something that would make it stand out from the rest. Then do not strain your brain trying to come up with innovative ideas that would cost you a bomb, instead you could simply “go green” and save a lot of money, while also standing out from the rest.

Here are 5 Tips to Go Green at Events this Earth Day that would help you stand out from the rest.

5. Optimise Energy Use: 

Optimise Energy Use| Tips to Go Green at Events this Earth Day

Try to conduct your events during the day, which would provide ample bright light, helping you to save immensly on the fancy lighting costs. Also ensure that the electronic gadgets and equipments have been plugged out and not just switched off, as most of these equipments come with a facility to backup power for over 3-4 hours, which would mean that they would be drawing the power of 15 or 20 watts even when they’re turned off.


Transpotation | Tips to Go Green at Events this Earth Day

Plan your event in a place that would not require your guests to travel far,which would result in excessive vehicular pollution. Also try to arrange for an eco friendly vehicle like a golf car to shuttle the guests around the event venue, which would save on ample fuel and its emission.

3.Avoid Priniting Brochures:

Going Paperless
Going Paperless

Avoid printing brochures and go digital, this would not just save you immensly on printing, distribution and logistics, but would also earn you brownie points as you would be saving immensly on paper and doing your bit to save the earth. There are numerous collateral distribution tools like Digibrocwhich would help you go paperless at your events with ease.

2. Use the Internet for Event Promotions: 

Promote Your Event Online | Tips to Go Green at Events this Earth Day
Promote Your Event Online

In the age of information and technology, it is easy, economical and eco friendly to promote your events online as compared to the traditional marketing tools, which would require the abuse of numerous resources. Reduce waste by using websites like MeraEvents.com where you can list, promote and sell tickets for your events online. You could also Send them reminders and deliver their tickets online.

1. Use Organic Products:

Use Organic Goods | Tips to Go Green at Events this Earth Day
Use Organic Goods

 Normal party ware is full of toxic dyes and plastic, and a goal of any eco-friendly event should be to decrease our dependency on petroleum. Try places that you can find everything from beautiful bamboo plates to recyclable paper tablecloths, the best option is to use less plastic cutlery.

Hope these tips were helpful, make sure to give back your bit to the earth not just today, but every day as it is our shared responsibility to protect the earth. Happy Earth Day.

Tips to Go Green at Events this Earth Day
Happy Earth Day


5 Dos and Don’ts for Exhibitors

Exhibitions offer ample opportunities for organizations and exhibitors to promote the brand, product,etc., while also serving as an ideal ground for market research and derive user feedback on the products. However, most exhibitors fail to make the most out of the opportunity as they lack the proper guidance about the accepted behavior at trade shows and exhibitions. So, here we are with a complete guide of 5 Dos and Don’ts for Exhibitors, which you can practise for optimum results at your next trade show/ exhibition.

5 Dos and Don’ts for Exhibitors:

5 Dos and Don'ts for Exhibitors
5 Dos and Don’ts for Exhibitors


1.Research: Research about the audience and visitors that would be attending the exhibition and see if that matches your product identity as an exhibition might draw huge number of visitors, but not those who might possess an interest in your product. So, make sure you spend ample amount of time and resources on the first hand research rather than spending all your resources where you would hardly develop any quality leads.

Research Before You Exhibit
Research Before You Exhibit

2. Stand Out from the rest: The attendees at the exhibition are likely to visit almost every stall at the exhibition,which would mean that unless you stand out from the rest and explore creative ways of presenting your product or brand, the likeliness of the visitors recalling you stall.

Why use QR Codes instead of Brochures at Trade Shows?
Use QR Codes instead of Brochures at Trade Shows

You could probably try to Revolutionize tradeshows with Digital Brochures as this would mean that you not just save on printing costs and go green you could also effectively Track your Business leads effectively at Trade Shows. The going green and saving paper concept is like the brownie points your brand would earn from the visitors apart from saving you ample amounts of energy and resources.

3. Remember that your presence is representing your product or brand: At an exhibition people are constantly watching you and you are constantly leaving a first impression on someone so make sure you leave a good impression on everyone that is watching you. This visitors are looking at your booth and probably asking themselves if they need what you are offering and then decide on that by looking at you to know if they would want to work with you. This is probably not the right time for you to scratch or pick yourself.

You get just one chance to make a first impression, so make sure you make a good one as at trade shows it is these impressions that you leave on your visitors for which you and your organization would be remembered.

Make A Good First Impression
Make A Good First Impression

4. Remember the 80/20 Rule: People love to speak so make sure you let your visitors speak their queries and then address their questions to the point as nobody is practically interested in the entire history of the organization. Also make sure you ask your visitors if you have adequately answered their question with the pertinent information.

Tip: Incase, you feel a bit nervous make sure you take a breath or two, You would be happy you did.

80/20 Rule | Listen More Speak Less
80/20 Rule | Listen More Speak Less

5.Follow Up: Follow up is the most important and the highly ignored aspect of a trade show as the event does not end once you leave the venue. In fact that is where the crucial part of the exhibition starts as you would settle down to get back in touch with the vast data of leads that you had gathered at the exhibition. You would surely be glad that you did follow up.

Follow Up on Your Leads
Follow Up on Your Leads


1. Don’t overload the attendees with information: It often happens at trade shows that the exhibitors tend to overload the visitors with information, mostly because of their nervousness. Instead of trying to bombard the visitors with excessive of information and brochures you can Revolutionize tradeshows with Digital Brochures.

Tip: Read  Why use QR Codes instead of Brochures at Trade Shows?4 Ways to Make business Exhibitions Work for You and 5 Reasons Why you Should Switch to A QR Code from a Brochure.

5 Dos and Don'ts for Exhibitors
5 Dos and Don’ts for Exhibitors

2. Do not Eat or chat at the exhibition booth: People would seldom want to disturb you in the middle of your meal, so if you are busy gorging on something you are also eating away a lot of your opportunities of getting quality leads. Also make sure you do not engage yourself in a conversation on the phone or talking with other booth staff, as you would be sending across a wrong message that “I am busy, so please spend your time and money elsewhere,” which is surely not what you might intend.

5 Dos and Don'ts for Exhibitors

3. Don’t Smack at your visitors or other exhibitors: Whether it is your booth staffers, attendees or competitors all your conversations could and would be overheard and this would pass on the subtle message to your visitors if they should trust you as a person. In almost every buying decision, what is on sale is almost ancillary as compared to the impression we make on those who are selling the product to us.

Your Conversions Could and Would be Overheard
Your Conversions Could and Would be Overheard

4. Do not have untrained booth staff: Make sure that all your booth staff are well trained and are presentable to be a part of the exhibition. It should be your primary responsibility to train your booth staff and ensure that they are well informed of the objectives of being at the exhibition. Also make sure to train them in the acceptable body language at the booth as people might surely not wish to visit your booth letting the leads pass by you.

5 Dos and Don’ts for Exhibitors

The tradeshow environment is surely a tough one and by the end of the day your entire body is sure to feel weak and numbed. However, make sure you never sit down at the booth as this might make you seem lazy and less approachable. So, if you are really unable to stand any longer make sure you find a substitute take on your stall and excuse yourself for a break rather than staying at the stall and doing more harm than good for the business with your sulking body language.

5. Do not hand out brochures without getting information in return: 

Annotate your leads as you go and make sure you take the visitors information before handing out brochures and giveaways. However, this might take too much of your time and people might walk past your stall if they it is too crowded with people trying to fill up their details.

This is where you can get a bit innovative and go digital at your stall, one simple way to do this is to embed a QR code on the standee which when scanned via a smartphone would lead the visitor to the brochure page (post they enter their contact information). This would mean that it would help you generate quality leads and also keep a track of the products that really inspired your lead.  Watch this Video to know how you can use QR Codes instead of Brochures at Trade Shows.

Why use QR Codes instead of Brochures at Trade Shows?
Why use QR Codes instead of Brochures at Trade Shows?

4 Ways to Make business Exhibitions Work for You

You spend ample amount of time, money and resources in planning for that one upcoming exhibition, where you hope to get the much needed attention for your organization.  Exhibitions can be a large investment, particularly for the  small and medium-sized businesses, which would reap long term benefits for the organization where the leads collected can be converted into loyal customers.

However, there are certain things that you might happen to miss while planning to be a part of an exhibition. Here are 4 Ways to Make business Exhibitions Work for You and get qualified leads at the end of the event.

Build relationships:

Build Relationships at Exhibitions
Build Relationships at Exhibitions

Exhibitions and trade shows are an ideal place to meet industry peers and share knowledge, while also getting instant feedback from prospective clients about the products and services. These exhibitions can also serve as the ideal platform to build relationships and enhance contacts. In the digital era, exhibitions are the best place for marketing as it provides the opportunity to meet, connect and build a rapport with the existing as well as the prospective customers.

Get Feedback: 

Get Feedback About the Brand and Product
Get Feedback About the Brand and Product

There is no better platform to indulge in product market research and work on the flaws of a product than an exhibition, so make sure you use this advantage that an exhibition has to offer to the fullest. Make sure you talk to as many people as possible and take opinions about the product, brand, sales pitch, marketing and the Sales Collaterals.

Plan Effectively:

Plan Ahead of the Exhibition Effectively
Plan Ahead of the Exhibition Effectively

Proper preparation is essential for the success of an exhibition as it would maximize the opportunities of gaining better value for the money invested by means of quality leads. The more the time spent on thought and planning before the exhibition, the more likely you are to succeed at the event.

Follow the exhibitor manual carefully when you receive it and ensure you organise everything you need on your stand (such as lighting and electricity). Set objectives for the event and put a plan in place as early as possible. This should include all deadlines for getting the stand designed and the information you need to submit to the organiser. Get ample amount of sales collaterals, so that you do not fall short of them during the exhibition.

Digital Brochure | Paperless Brochure E Brochure

Or you can go digital with your collaterals using smart tools like Digibroc that would give your visitors the freedom to view the brochures of their choice. Read Track your Business leads effectively at Trade Shows or Revolutionize tradeshows with Digital Brochures to know how a digital brochure could benefit your trade show.

Post Exhibition Follow up:

Follow Up After the Exhibitions
Follow Up After the Exhibitions

It has been scientifically proved that the learning from any event does not last for more than 72 hours unless revised and recalled by the person, the same applies even to trade shows and your visitors so make sure you follow up on the attendees at the tradeshow.

Always remember that the event does not end when it actually ends and people leave the venue, in most cases the real work begins after people leave. Most exhibitions offer data scanners, which means keeping track of who visited your stand is easy and hassle free. The data is then provided to your business in a spreadsheet after the event. This makes the follow up process much more efficient and ensures you have data for everyone you met, even if you didn’t get their business card or details.

However,it would not be possible to track the lead preferences from these data scanners, which makes it difficult for you to Track your Business leads effectively at Trade Shows. However, there are certain tools that provide lead tracking option via the QR Code or digital collaterals that you share with the visitors at the expo.

Revolutionize Your TradeShows with Digibroc
Revolutionize Your TradeShows with Digibroc

Hope these tips were helpful, we would be delighted to hear your opinions and views on the Ways to Make business Exhibitions Work for You. So, please leave us a comment.