15 Things Your Boss Wishes You Knew About Exhibitions

15 Things Your Boss Wishes You Knew About Exhibitions:

15 Things Your Boss Wishes You Knew About Exhibitions,Exhibitons, Brochures distribution at trade shows, trade shows, trade show, tips for tradeshows
15 Things Your Boss Wishes You Knew About Exhibitions

There is  a lot to learn when you attend your first exhibition as that is probably your first encounter at trying to market your brand in the presence of your competitors and numerous prospective clients.If you are lucky enough you would be provided training on the organization’s expectations, policies and procedures before heading to the event. However, it is more likely that you would learn on the go. Here are 15 Things Your Boss Wishes You Knew About Exhibitions. 

1. Research Well: Every exhibition is going to be a fresh new experience, so do not assume that your organization’s reputation from the past events would make your task easier this time around. Make sure you research well about the exhibitions, the visitor’s demographics, competitors participating,etc., and get your goals straight.

2.It is not always pretty and perfect:

You might be shocked and surprised at the amount of drama and tension that would exist at exhibitions. Ranging from annoying visitors, other booth staff, people making snide passes,etc., to failed equipment or shortage of collaterals. There are numerous hurdles that might come across while at an exhibition.

3.You will make mistakes: 

You are bound to make mistakes and learn from them,this holds true in the case of the exhibition industry as it is to any other field or professional. You might waste enormous of your time and energy on a casual visitor at a stall, as you have failed to evaluate your purpose. Or, you could be running out of collaterals, giveaways, etc., at your stall, or maybe you were just a bit nervous. This is all perfectly normal as people are bound to make mistakes and learn as time progresses.

4.You Have not Arrived:

Now that you have been selected to be a part of the exhibition and spend time away from your work desk, you do not get to sit back and relax. You should instead try to put your best foot forward and mileage your organization’s presence at the exhibition. Try to be more people focused, which would surely help you become successful.  

5.You Represent Your Organization and Brand: 

You are being judged every second as some visitor or the other is making their first impression on you and thereby your brand. Nobody would want to work with you if you come across as someone who is not professional. So, always remember that you represent your organization and brand.

6.Know Your Audience:

It would get easier for you to sell or get leads, if you know your target audience at a trade show. You sure would not want to waste your time on someone who is not a prospective lead. Just as before you got this new role,you need to make sure that you understand the expectations out of your trade show and understand how good you are making your brand and organization seem.

Read:Heading to an Exhibition? You Are Sure to Meet these 5 People


Try to stay in harmony with your booth staff and make sure you have trained them well to be there at the exhibition. Train them in the acceptable behaviour at the stall, you would surely be happy with the time you spent doing so.

8.Be Visible and Available: 

Unlike other marketing attempts you are likely to come face to face with your competitor, leaving your visitor numerous options to  chose from. So, make sure stall more prominent and visible. Also avoid talking to your booth staff a lot as if might send across a message that you are occupied and would not like to be interrupted.

9. Have Fun: 

The exhibition is sure an important part in your career, but make sure you have fun and make the most out of your presence there. You might end up making some brilliant contacts when you head for a casual networking spree.

10. Dress for the occasion:

First impressions are made even before someone speaks so make sure you are dressed for the occasion and people would find you impressive,as that is how they would remember your brand and organization.

11.Make decisions: 

When you are at the helm of affairs, it requires you to take some quick decisions and not wait for the approval of your boss at all times. So, make decisions even if you are scared of making a wrong decision as any decision is better than a no decision stance. Take decisions and learn from it, in case it turns out to be wrong.

12. Take criticism positively:

Exhibitions and trade shows are the apt place to receive direct feedback about your product/service so make the most out of the opportunity and make a note of all the feedback you receive. Try and resolve what ever problems you can immediately. (Refer to Point 11).

13.Practice Gratitude:

Say thanks and be courteous always, as people would remember the way you made them feel, rather than what you said. So, in between all the carping, demanding, kicking and the screaming out of stress, being grateful would help you stay grounded.

14. Lead by Example: 

At an exhibition you are being judged and compared among your peers, so stand out and set an example by every means. Even the simplest of actions like using the recent technology could help you Revolutionize tradeshows with Digital BrochuresTrack your Business leads effectively at Trade Shows using QR code brochures etc. 

15. Follow up:

The importance of Follow Up is stressed every time someone speaks about a business/marketing effort and the emphasis is worth it all as this is where the real lead conversion takes place. So, never ever underestimate the power of follow up post an exhibition.

It is all but natural for you to be overwhelmed while at an exhibition. However, take on the new role as just another challenge that has come your way and excel in it as you go on. Remember to stay people focused, while keeping the channels of communication open and have a positive attitude and you would see things fall in place.

For more guidance you can also read 5 Dos and Don’ts for Exhibitors for more tips on how you could make the most out of your first/ next exhibition.

Beauty and Cosmo Tech Expo 2014

Beauty and Cosmo Tech Expo 2014:

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014

Beauty of the heart and soul is surely important, but it is also important to appease the eyes as the first impressions are often formed without a consent for the inner beauty. The Beauty and Cosmo Tech Expo 2014 is a unison of the various professionals from the beauty and spa industry, coming together to exhibit their products and services under one roof.

The Beauty and Cosmo Tech Expo 2014 would take place at the nation’s entertainment capital Mumbai on 5th and 6th of May, 2014 followed by the exhibition in the Nation’s Capital Region, Delhi on 8th and 9th July, 2014.The Highlights of the Beauty and Cosmo Tech Expo 2014 and the prominent reasons to be a part of the expo are as follows:

The expo would have all the leading experts and pioneers  of the beauty and Spa Industry present to discuss, impart and share the knowledge about the best practices covering all the Exhibit Segments for the Industry Trade Visitors to take home the latest trends and innovations from these informative Conference, which are meant Free only for the Trade Visitors.

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014
  • »  Private Label – Checklist and Practical Science for getting the products manufactured and  Labeled under your Private Name
  • »  Label Changing Packaging Techniques
  • »  Emerging Trends in Perfumes
  • »  Changing Trends in Personal Care
  • »  World of Herbal and Natural Products

All this and much more is in store for all those visiting the Beauty and Cosmo Tech Expo 2014 however, the biggest takeaway at the event would be the fact that you would not have to carry tons of brochures along to carry valuable information back home. The exhibitors can now save immensely on the printing and distribution costs of the brochures as the Beauty and Cosmo Tech Expo 2014 would be powered by Digibroc, which facilitates easy distribution of brochures by simply scanning a QR Code.

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014


  • No Printing and Distribution Costs
  • No Risk of Running out of Brochures
  • Generate Leads and their information
  • Track Leads
  • Follow up with your leads based on their preferences
  • Get Qualified Leads


Digibroc not just benefits the organizers, it is also a boon to the visitors who would no longer have to carry around tons of brochures. This apart there are many more perks for the visitors like:

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014
  • Scan QR codes of brochures and products you wish to know about
  • Get Personalised Brochures
  • Get follow up calls and emails only for products that you are genuinely interested in and carry you brochures on your mobile.

So, think no further and head to the Beauty and Cosmo Tech Expo 2014 which would bring together the world of beauty and spa under one roof. Visit www.digibroc.com for more info about Beauty and Cosmo Tech Expo 2014

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014

4 Ways to Make business Exhibitions Work for You

You spend ample amount of time, money and resources in planning for that one upcoming exhibition, where you hope to get the much needed attention for your organization.  Exhibitions can be a large investment, particularly for the  small and medium-sized businesses, which would reap long term benefits for the organization where the leads collected can be converted into loyal customers.

However, there are certain things that you might happen to miss while planning to be a part of an exhibition. Here are 4 Ways to Make business Exhibitions Work for You and get qualified leads at the end of the event.

Build relationships:

Build Relationships at Exhibitions
Build Relationships at Exhibitions

Exhibitions and trade shows are an ideal place to meet industry peers and share knowledge, while also getting instant feedback from prospective clients about the products and services. These exhibitions can also serve as the ideal platform to build relationships and enhance contacts. In the digital era, exhibitions are the best place for marketing as it provides the opportunity to meet, connect and build a rapport with the existing as well as the prospective customers.

Get Feedback: 

Get Feedback About the Brand and Product
Get Feedback About the Brand and Product

There is no better platform to indulge in product market research and work on the flaws of a product than an exhibition, so make sure you use this advantage that an exhibition has to offer to the fullest. Make sure you talk to as many people as possible and take opinions about the product, brand, sales pitch, marketing and the Sales Collaterals.

Plan Effectively:

Plan Ahead of the Exhibition Effectively
Plan Ahead of the Exhibition Effectively

Proper preparation is essential for the success of an exhibition as it would maximize the opportunities of gaining better value for the money invested by means of quality leads. The more the time spent on thought and planning before the exhibition, the more likely you are to succeed at the event.

Follow the exhibitor manual carefully when you receive it and ensure you organise everything you need on your stand (such as lighting and electricity). Set objectives for the event and put a plan in place as early as possible. This should include all deadlines for getting the stand designed and the information you need to submit to the organiser. Get ample amount of sales collaterals, so that you do not fall short of them during the exhibition.

Digital Brochure | Paperless Brochure E Brochure

Or you can go digital with your collaterals using smart tools like Digibroc that would give your visitors the freedom to view the brochures of their choice. Read Track your Business leads effectively at Trade Shows or Revolutionize tradeshows with Digital Brochures to know how a digital brochure could benefit your trade show.

Post Exhibition Follow up:

Follow Up After the Exhibitions
Follow Up After the Exhibitions

It has been scientifically proved that the learning from any event does not last for more than 72 hours unless revised and recalled by the person, the same applies even to trade shows and your visitors so make sure you follow up on the attendees at the tradeshow.

Always remember that the event does not end when it actually ends and people leave the venue, in most cases the real work begins after people leave. Most exhibitions offer data scanners, which means keeping track of who visited your stand is easy and hassle free. The data is then provided to your business in a spreadsheet after the event. This makes the follow up process much more efficient and ensures you have data for everyone you met, even if you didn’t get their business card or details.

However,it would not be possible to track the lead preferences from these data scanners, which makes it difficult for you to Track your Business leads effectively at Trade Shows. However, there are certain tools that provide lead tracking option via the QR Code or digital collaterals that you share with the visitors at the expo.

Revolutionize Your TradeShows with Digibroc
Revolutionize Your TradeShows with Digibroc

Hope these tips were helpful, we would be delighted to hear your opinions and views on the Ways to Make business Exhibitions Work for You. So, please leave us a comment.

Revolutionize tradeshows with Digital Brochures

That was surely a dream that seemed too good to be true, but yes, personally I would love to see such events becoming a reality. I go about with my day, still wondering if it would ever be possible to organize a A Trade Show with a Tint of Technology as the ones in my dreams. Although skeptical about the possibilities, I try to say pessimistic and decide to search the internet for digital brochures at trade shows later during the day.

I Google and find many results that are of little help, however, there is this website that I chance upon speaking about revolutionizing the trade fair industry with innovative technology that can act as the most effective substitute for the conventional brochures.

Revolutionize Your TradeShows with Digibroc

Still sceptic about the possibilities and the effectiveness of the product I go through the site and read through their features. They surely had me hooked in the very first glance, which is probably why I had the interest to look down further and search through the information about the features that they offer.

I am done with the product information and try to run it over in my mind all over again. Leaning back on my couch with my eyes closed I recall the name of the product Digibroc”  and was trying to recall all that they had in offer for their users. After the 30 odd minutes that I had spend on their website, this is what I could recall.

Revolutionize Your TradeShows with Digibroc
Revolutionize Your TradeShows with Digibroc

Digibroc is a smart substitute for the conventional brochures as the exhibitors can now pass on their brochures to the visitors at the expo by simply letting them scan a QR code displayed at the stall. Wow! that means no brochures thrusted in my hands. 

QR Codes instead of Brochures at Trade Shows
QR Codes instead of Brochures at Trade Shows

The exhibitors can send across personalised brochures to the people who have requested access to the brochure based on the user preferences. This would mean that I can get to see information about just those products and features that are of my interest. 

The exhibitors can do all this and more i.e., in just four simple steps, i.e., Signup, Upload Brochures,Capture Lead Requests, Email Instantly. This would mean that the exhibitors can now keep a track of the brochures that I have viewed and share and thereby get back to me with the products or services that are of my interest. 

Revolutionize tradeshows with Digital Brochures

All this and more at an impressive price, which is obviously far less than what exhibitors and organizations usually spend on printing and distributing physical collaterals. Whatmore! Digibroc, lets its first time users create a collateral for free. So, what are you waiting for? Go ahead and create you first online collateral for your organization or trade show and distribute your brochures digitally and Revolutionize tradeshows with Digital Brochures.

You can get started by clicking on this link: http://digibroc.com/


A Day at a Trade Fair

A Day at a Trade Fair

After checking out the numerous ads and peer review about the trade show being a must attend I manage to work out my schedule to attend the trade fair hoping it would be a learning experience and reach the venue. The venue was clean, the organizers are friendly, and food was good, but overall I was under impressed by event as a whole.

Blue, Pink, Green, and Yellow colored papers adorn the floor and camouflage the underlying red carpet at the exhibition as I walk past the stalls with gazing exhibitors trying hard to thrust their colored papers (sales collaterals) into every visitor’s hand.

A Day at A Trade Fair
A Day at A Trade Fair

I dodge glances and avoid getting close to the stalls for the fear of brochures and pamphlets being thrust into my hand by the excited stall owners. Although, placed in an up market serene environment, with people cad in their best Armani and Gucci the place bears an uncanny resemblance to the pike place fish market with mongers throwing away fishes to people.

Prying  for attention of the attendees the exhibitors seem to be keener on thrusting their brochures in every visitor’s hand rather than knowing about what interests me as a visitor. A golden pot of opportunity was being ignored or ill-treated I should say as the expo had the who’s who in attendance. Yet, it lacked the spirit of a changed and charged environment of entrepreneurship as the exhibitors acted as mere hawkers.

The stalls seem no different they all seem to be the “best in the market” offering the most “unique” services. Tired, irritated and confused I walk out of the trade show with a bag full of brochures that could easily be mistaken for my monthly grocery shopping bag.

A Day at a Trade Fair

 Does this sound familiar?