7 Reasons Why Your Exhibition Is Failing (and How to Fix It)

7 Reasons Why Your Exhibition Is Failing (and How to Fix It)
7 Reasons Why Your Exhibition Is Failing (and How to Fix It)

Do you know why most exhibitions fail? No, it is not due to the of lack of visitors.Even the ones that get a lot of traffic tend to fail.

Why?

There are 7 strategies that every exhibition needs to follow in order to be successful.However, if you are backed by a wonderful PR agency promoting all your activities then you might not need these 7 strategies for the success of your exhibition.

Here are 7 Reasons Why Your Exhibition Is Failing (and How to Fix It):

Reason #1: You are not collecting email ids:

Email is the one invention online which has withstood the test of time and is here to stay. So, make the most of it and collect email addresses from your visitors. This would not just help you intimate them about your upcoming events, but would also be an ideal way to follow up and increase your number of quality leads at the end of the exhibition.

Simple digital collateral distribution tools like Digibroc can come handy in helping you collect your visitor information without increasing the queue at the booth as it allows your visitors to scan a QR Code and get your collaterals.

Reason #2: You do not have a target audience in mind:

You are exhibiting without a proper target community in mind, or because you do not have a target community whom you are aiming at addressing.If you have not yet decided on your target community, then you should get to work on it instantly. A simple way to boost your exhibition response in to follow the tips in this post.

Reason #3: Your exhibition does not engage:

It is important to have a significant personality for your stall at the exhibition, which would set it apart from the rest as the visitors at the exhibition have a bare minimum of few seconds to make an impression on your exhibition and why they should buy your products and services.

Reason #4: You are messed up:

You are busy trying to attract every visitor at the exhibition and the stall is all cluttered with papers, brochures and handouts. This would turn off most of the visitors thereby fading away your prospects of getting quality leads for your stall. You should probably organizer your stall to make it stand apart from the rest, without costing you a bomb. How would you do that? Well maybe you could follow the tips in this post.

Reason #5: You are giving away everything for free:

It is important for you to train your visitors to be buyers, if you are giving away freebies to everyone that walks past your stall you are doing no good to the business. Buying does not always mean that you should be selling something tangeable to your readers. You could even do something simple like asking for the email ids of your visitors in exchange for your freebies or information,which would be your first step towards boosting the conversion rates at the exhibition.

Reason #6: You see exhibition as a branding activity and not a prospect for finding leads:

When you treat exhibiting as a prospect of finding leads, you would not evaluate it by the  number of brochures you distributed or the freebies you gave away or the number of visitors who approach your stall. You would be able to view things in a detached form from a pedestal placed high where you observe details from a higher altitude that would help you notice things like, which aspect of your product attracted more leads, ways in which you can outperform your competition,etc.

By taking exhibitions seriously, you would give it the priority it deserves.

Reason #7: You are not in love with your product:

This does not mean something in a creepy way. But, how can you sell something that you are not convinced about yourself? If you do not love your product it would show in the way you sell it. To produce quality leads at an exhibition or any selling attempt, it requires you to have the commitment and passion for what you do you.

Conclusion:

If you observe that you are guilty of having committed any of the above 7 reasons for failing at exhibitions then do not stress about it. There is still time to fix things and recover towards achieving a successful exhibition.

Exhibition can be a great channel for your business, and it can generate a lot of revenue for you. But for exhibitions to work in your favor, you would have to implement the above advices. If you do not, then that is fine. You can still continue exhibiting,  but just do not expect to make much money from it.

So, why do you think most exhibitors fail? 

 

 

Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money

Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money:

Best ways to save money at exhibitions, exhibition tips,Responsible for Exhibition Budget? 4 Top Notch Ways to Spend Your Money, Digibroc, Save Paper, Expo

So your organization is gearing up to host an exhibition and you have been made in charge for handling the exhibition budget. We sure know that you want to strike an impression on your boss for saving immensely on the budget. Here are 4 Top Notch Ways to Spend Your Money efficiently.

Do not shoot up on your freebie budget:

Give aways at exhibitions consume a major chunk of the exhibition budget, however you could save immensely on the same by avoiding fancy and unwanted giveaways. Also evaluate your audience before giving away the freebies.

Read:Heading to an Exhibition? You Are Sure to Meet these 5 People

Avoid Printing Material Unless Necessary: 

When you print, you would have to spend immensely on both printing and distribution costs apart from the expenses on logistics. So, cut down on paper wherever possible and go Digital. This would also save on the reprinting costs, which needs to be incurred when content needs to be changed in a printed material. Digital data comes with the flexibility of being modified at any time.

Use Natural Light: 

If the climate is not hot and sunny, then try to light up your exhibition using natural light as this would help you save immensely on the electricity and generator expenses. Not just that you would also be doing your bit to the environment by not adding to the carbon emission.

Pick the right Venue: 

The right venue is something that would have the perfect amenities you would need with little cost, also make sure that your venue is centrally located as it would be more accessible for your visitors who are the prime purpose for the exhibition to take place. Decide the venue on the basis of the audience that you are expecting, as you would not want an extremely packed or completely empty exhibition hall. You can search for your ideal venue on websites like www.venues.meraevents.com, which offer comprehensive listing of venues of all kinds.

Top 3 Exhibition Mistakes that Cost You Valuable Conversions

Top 3 Exhibition Mistakes that Cost You Valuable Conversions:

Top 3 Exhibition Mistakes that Cost You Valuable Conversions
Top 3 Exhibition Mistakes that Cost You Valuable Conversions

If you are a small business or brand, exhibitions are the  most effective selling tool. When prospects first visit your stall, it needs to:

  • Build their trust and
  • Convince and convert them to become loyal customers.

We have observed and learned that the secret to outstanding exhibition and trade show performance (and it cannot just be good anymore, it has to be outstanding) is to avoid these 3 costly mistakes:

Poor Booth Design:

Make your exhibition booth or your stall stand out from the rest. A poor booth design puts off your chances of attracting any prospective customers. Make your booth seem worth their time and not just like any other blade of grass in the garden among the 30 to 40 odd stalls at the expo.

Be brighter, funnier, simpler, maybe even crummier, but don’t just look good ensure that you are extraordinary and outstanding. 

Do not seem occupied:

If you are busy chatting away (on the phone or with other booth staff),you would be perceived as being busy and people might not be willing to interrupt. So, make sure you have all your attention dedicated towards the purpose of your presence at the exhibition.

Avoid eating at your stall or siting. If need be excuse yourself from the stall and arrange a suitable substitute to take over the responsibility. 

No Customer Experience In Mind:

Not placing the customers first is the primary reason for  failure of exhibitions. Most Exhibitors go to the trade shows thinking, that “We want to tell the world about us, we want to get leads.” Whereas, the winners think, “When someone comes to our booth we want them to be intrigued enough to learn more about what we do.”  This difference in attitude makes abundance of difference that could turn the tables upside down for the exhibitors.

For more tips  about exhibitions and  trade show marketing subscribe to our posts here.

15 Things Your Boss Wishes You Knew About Exhibitions

15 Things Your Boss Wishes You Knew About Exhibitions:

15 Things Your Boss Wishes You Knew About Exhibitions,Exhibitons, Brochures distribution at trade shows, trade shows, trade show, tips for tradeshows
15 Things Your Boss Wishes You Knew About Exhibitions

There is  a lot to learn when you attend your first exhibition as that is probably your first encounter at trying to market your brand in the presence of your competitors and numerous prospective clients.If you are lucky enough you would be provided training on the organization’s expectations, policies and procedures before heading to the event. However, it is more likely that you would learn on the go. Here are 15 Things Your Boss Wishes You Knew About Exhibitions. 

1. Research Well: Every exhibition is going to be a fresh new experience, so do not assume that your organization’s reputation from the past events would make your task easier this time around. Make sure you research well about the exhibitions, the visitor’s demographics, competitors participating,etc., and get your goals straight.

2.It is not always pretty and perfect:

You might be shocked and surprised at the amount of drama and tension that would exist at exhibitions. Ranging from annoying visitors, other booth staff, people making snide passes,etc., to failed equipment or shortage of collaterals. There are numerous hurdles that might come across while at an exhibition.

3.You will make mistakes: 

You are bound to make mistakes and learn from them,this holds true in the case of the exhibition industry as it is to any other field or professional. You might waste enormous of your time and energy on a casual visitor at a stall, as you have failed to evaluate your purpose. Or, you could be running out of collaterals, giveaways, etc., at your stall, or maybe you were just a bit nervous. This is all perfectly normal as people are bound to make mistakes and learn as time progresses.

4.You Have not Arrived:

Now that you have been selected to be a part of the exhibition and spend time away from your work desk, you do not get to sit back and relax. You should instead try to put your best foot forward and mileage your organization’s presence at the exhibition. Try to be more people focused, which would surely help you become successful.  

5.You Represent Your Organization and Brand: 

You are being judged every second as some visitor or the other is making their first impression on you and thereby your brand. Nobody would want to work with you if you come across as someone who is not professional. So, always remember that you represent your organization and brand.

6.Know Your Audience:

It would get easier for you to sell or get leads, if you know your target audience at a trade show. You sure would not want to waste your time on someone who is not a prospective lead. Just as before you got this new role,you need to make sure that you understand the expectations out of your trade show and understand how good you are making your brand and organization seem.

Read:Heading to an Exhibition? You Are Sure to Meet these 5 People

7.Collaborate:

Try to stay in harmony with your booth staff and make sure you have trained them well to be there at the exhibition. Train them in the acceptable behaviour at the stall, you would surely be happy with the time you spent doing so.

8.Be Visible and Available: 

Unlike other marketing attempts you are likely to come face to face with your competitor, leaving your visitor numerous options to  chose from. So, make sure stall more prominent and visible. Also avoid talking to your booth staff a lot as if might send across a message that you are occupied and would not like to be interrupted.

9. Have Fun: 

The exhibition is sure an important part in your career, but make sure you have fun and make the most out of your presence there. You might end up making some brilliant contacts when you head for a casual networking spree.

10. Dress for the occasion:

First impressions are made even before someone speaks so make sure you are dressed for the occasion and people would find you impressive,as that is how they would remember your brand and organization.

11.Make decisions: 

When you are at the helm of affairs, it requires you to take some quick decisions and not wait for the approval of your boss at all times. So, make decisions even if you are scared of making a wrong decision as any decision is better than a no decision stance. Take decisions and learn from it, in case it turns out to be wrong.

12. Take criticism positively:

Exhibitions and trade shows are the apt place to receive direct feedback about your product/service so make the most out of the opportunity and make a note of all the feedback you receive. Try and resolve what ever problems you can immediately. (Refer to Point 11).

13.Practice Gratitude:

Say thanks and be courteous always, as people would remember the way you made them feel, rather than what you said. So, in between all the carping, demanding, kicking and the screaming out of stress, being grateful would help you stay grounded.

14. Lead by Example: 

At an exhibition you are being judged and compared among your peers, so stand out and set an example by every means. Even the simplest of actions like using the recent technology could help you Revolutionize tradeshows with Digital BrochuresTrack your Business leads effectively at Trade Shows using QR code brochures etc. 

15. Follow up:

The importance of Follow Up is stressed every time someone speaks about a business/marketing effort and the emphasis is worth it all as this is where the real lead conversion takes place. So, never ever underestimate the power of follow up post an exhibition.

It is all but natural for you to be overwhelmed while at an exhibition. However, take on the new role as just another challenge that has come your way and excel in it as you go on. Remember to stay people focused, while keeping the channels of communication open and have a positive attitude and you would see things fall in place.

For more guidance you can also read 5 Dos and Don’ts for Exhibitors for more tips on how you could make the most out of your first/ next exhibition.

Heading to an Exhibition? You Are Sure to Meet these 5 People

Heading to an Exhibition? You Are Sure to Meet these 5 People:

Students and Researchers:

Students and Researchers
Students and Researchers

These are the kinds who are visiting your stall probably for some information and are likely to ask you questions related to openings in your organization and the freebies you are giving away rather than about your product. Most likely not your prospective customer, so don’t waste much time on them. However, make sure you take down their information, because those that aren’t clients now may remember you later.

Competitors and Industry Peers:

Competitors and Industry
Competitors and Industry Peers

They might not be upfront about it, but it is obvious that they would be trying to check on your stall to see if they need to fear your presence. However, do not pay heed to it unless they are really bothering,interfering or distracting you.

Curious Visitors:

Curious Customer
Curious Customer

Exhibitions are full of these people who are there to know about your product or exhibit. Although they might seem like a prospective customer, there is also a huge possibility that they are just window shopping.So, it is ok to ask your visitors in a polite manner if they are at the window shopping or even whether they would be able to make a purchase at your stall if they wanted to.

Excited Customer:

Excited Customer
Excited Customer

Be it a happy or  a disgruntled customer, there is no better way to draw attention to your stall than these people as an unhappy customer might complain loudly, while  a happy customer is the best marketing you could hope for. In both cases, make sure you would interact with them and try to take some real steps towards solving any problems that is present. Remember Customer Service is the key.

Successful Lead:

Successful Lead

The most prominent reason for your being at the exhibition is to generate successful leads. They are the people who have probably never heard about your product, organization or service, so do not falter in your attempt to impress them and answer all their questions, because the successful lead is going to be worth it all.

With these models in mind, you should be able to prioritise your time effectively at your next exhibition.You can try digitising your tradeshow to ensure that you do not have to spend much time talking to everyone about the trivial details of your product. At such times a standee with a QR code for people to scan and download your brochures would come handy where you can save ample time on distributing collaterals and collecting information. A simple tool like Digibroc might come handy to Revolutionize tradeshows with Digital Brochures.

5 Things to Know as a Trade Show Exhibitor

5 Things to Know as a Trade Show Exhibitor:

1. Not Defining Why You are There:

Not Defining Why You are There
Not Defining Why You are There

Try to get your goals laid straight and make sure you and your booth staff are well informed of the expected result out of this exhibition.

 

 2. Not Training Booth Staff:

event title
Not Training The Staff

We sure agree that you might need some help with handling the exhibition as you cannot do it alone and that is perfectly normal. However, it is important to train them to be polite and not indulge in any unpleasant behaviour at the exhibition as someone or the other is busy making their first impression about you, your product and your brand.

 

3. Overloading Too Much Information:

event title
Overloading Too Much Information

 

Your visitors are sure interested to know more about your product, but not all about your organization. So keep it simple and answer to the point rather than overloading too much of information.

 

4. Being Quick to Pack Up:

event title
Being Quick to Pack Up

First person to be there at an exhibition might seem good, however if you are the first person to leave the venue, then there is a lot that you would be missing out on, as a lot of networking and discussions happen post the event.

5. Not Realizing the Importance of Follow- Ups: 

 

event title
Not Realizing the Importance of Follow- Ups

Most events do not end when the visitors leave the venue, actually that is where the most important part begins. So, make sure you follow up with your prospective leads and track them based on their preferences to make sure you develop a good number of qualified leads out of the expo.

Read: Track your Business leads effectively at Trade Shows.

 

 

Beauty and Cosmo Tech Expo 2014

Beauty and Cosmo Tech Expo 2014:

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014

Beauty of the heart and soul is surely important, but it is also important to appease the eyes as the first impressions are often formed without a consent for the inner beauty. The Beauty and Cosmo Tech Expo 2014 is a unison of the various professionals from the beauty and spa industry, coming together to exhibit their products and services under one roof.

The Beauty and Cosmo Tech Expo 2014 would take place at the nation’s entertainment capital Mumbai on 5th and 6th of May, 2014 followed by the exhibition in the Nation’s Capital Region, Delhi on 8th and 9th July, 2014.The Highlights of the Beauty and Cosmo Tech Expo 2014 and the prominent reasons to be a part of the expo are as follows:

The expo would have all the leading experts and pioneers  of the beauty and Spa Industry present to discuss, impart and share the knowledge about the best practices covering all the Exhibit Segments for the Industry Trade Visitors to take home the latest trends and innovations from these informative Conference, which are meant Free only for the Trade Visitors.

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014
  • »  Private Label – Checklist and Practical Science for getting the products manufactured and  Labeled under your Private Name
  • »  Label Changing Packaging Techniques
  • »  Emerging Trends in Perfumes
  • »  Changing Trends in Personal Care
  • »  World of Herbal and Natural Products

All this and much more is in store for all those visiting the Beauty and Cosmo Tech Expo 2014 however, the biggest takeaway at the event would be the fact that you would not have to carry tons of brochures along to carry valuable information back home. The exhibitors can now save immensely on the printing and distribution costs of the brochures as the Beauty and Cosmo Tech Expo 2014 would be powered by Digibroc, which facilitates easy distribution of brochures by simply scanning a QR Code.

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014

Advantages:

  • No Printing and Distribution Costs
  • No Risk of Running out of Brochures
  • Generate Leads and their information
  • Track Leads
  • Follow up with your leads based on their preferences
  • Get Qualified Leads

 

Digibroc not just benefits the organizers, it is also a boon to the visitors who would no longer have to carry around tons of brochures. This apart there are many more perks for the visitors like:

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014
  • Scan QR codes of brochures and products you wish to know about
  • Get Personalised Brochures
  • Get follow up calls and emails only for products that you are genuinely interested in and carry you brochures on your mobile.

So, think no further and head to the Beauty and Cosmo Tech Expo 2014 which would bring together the world of beauty and spa under one roof. Visit www.digibroc.com for more info about Beauty and Cosmo Tech Expo 2014

Beauty and Cosmo Tech Expo 2014
Beauty and Cosmo Tech Expo 2014