Ants are tiny creatures, and probably you seem them as the most insignificant of the lot, so we are sure you are not ready to believe us when we say that ants could teach you something valuable and that too about the exhibition industry. Well, Well put your skepticism to rest as the ants are sure to surprise you.
Ants Work With A Purpose: By purpose we mean a clear idea on the desired results. So, when you are organizing an exhibition make sure you have your purpose and clear idea about the outcome. Make sure you know if you are looking for quality leads or just branding from the exhibition.
Ants Work as a Team: The success of your exhibition would depend on your coordination with your team members, so always be prepared to work as a team, towards the achievement of a common goal.
Ants have a time to work and also time for rest: There is a difference between hard work and smart work, when you work hard, with no time to rest, you are sure to hit the panic button and roll crying for help. So, work like the way ants do and set apart ample time for rest, even while you are at the trade show. You could coordinate with your booth staff/team and schedule your breaks as exhibitions include long hours of standing and you might need some rest.
Ants Think Big Always: Although they seem to be the most insignificant creatures on earth, the colonies they build and the contribution to their society is extremely significant and great. Follow the example and set your goals high and strive to your fullest to achieve the same. Make sure you drive in more out of every trade show that you are a part of than anyone else would have ever thought off.
Ants Prepare Ahead of Time: While we all like to take time off and relax on a summer afternoon, ants prefer to work in anticipation of a rainy day. So, work hard and prepare ahead of time. The only way you can maximize the output out of your exhibition is by preparing ahead of time for the possible pitfalls you could experience at the event.
Top 3 Exhibition Mistakes that Cost You Valuable Conversions:
If you are a small business or brand, exhibitions are the most effective selling tool. When prospects first visit your stall, it needs to:
Build their trust and
Convince and convert them to become loyal customers.
We have observed and learned that the secret to outstanding exhibition and trade show performance (and it cannot just be good anymore, it has to be outstanding) is to avoid these 3 costly mistakes:
Poor Booth Design:
Make your exhibition booth or your stall stand out from the rest. A poor booth design puts off your chances of attracting any prospective customers. Make your booth seem worth their time and not just like any other blade of grass in the garden among the 30 to 40 odd stalls at the expo.
Be brighter, funnier, simpler, maybe even crummier, but don’t just look good ensure that you are extraordinary and outstanding.
Do not seem occupied:
If you are busy chatting away (on the phone or with other booth staff),you would be perceived as being busy and people might not be willing to interrupt. So, make sure you have all your attention dedicated towards the purpose of your presence at the exhibition.
Avoid eating at your stall or siting. If need be excuse yourself from the stall and arrange a suitable substitute to take over the responsibility.
No Customer Experience In Mind:
Not placing the customers first is the primary reason for failure of exhibitions. Most Exhibitors go to the trade shows thinking, that “We want to tell the world about us, we want to get leads.” Whereas, the winners think, “When someone comes to our booth we want them to be intrigued enough to learn more about what we do.” This difference in attitude makes abundance of difference that could turn the tables upside down for the exhibitors.
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15 Things Your Boss Wishes You Knew About Exhibitions:
There is a lot to learn when you attend your first exhibition as that is probably your first encounter at trying to market your brand in the presence of your competitors and numerous prospective clients.If you are lucky enough you would be provided training on the organization’s expectations, policies and procedures before heading to the event. However, it is more likely that you would learn on the go. Here are15 Things Your Boss Wishes You Knew About Exhibitions.
1. Research Well:Every exhibition is going to be a fresh new experience, so do not assume that your organization’s reputation from the past events would make your task easier this time around. Make sure you research well about the exhibitions, the visitor’s demographics, competitors participating,etc., and get your goals straight.
2.It is not always pretty and perfect:
You might be shocked and surprised at the amount of drama and tension that would exist at exhibitions. Ranging from annoying visitors, other booth staff, people making snide passes,etc., to failed equipment or shortage of collaterals. There are numerous hurdles that might come across while at an exhibition.
3.You will make mistakes:
You are bound to make mistakes and learn from them,this holds true in the case of the exhibition industry as it is to any other field or professional. You might waste enormous of your time and energy on a casual visitor at a stall, as you have failed to evaluate your purpose. Or, you could be running out of collaterals, giveaways, etc., at your stall, or maybe you were just a bit nervous. This is all perfectly normal as people are bound to make mistakes and learn as time progresses.
4.You Have not Arrived:
Now that you have been selected to be a part of the exhibition and spend time away from your work desk, you do not get to sit back and relax. You should instead try to put your best foot forward and mileage your organization’s presence at the exhibition. Try to be more people focused, which would surely help you become successful.
5.You Represent Your Organization and Brand:
You are being judged every second as some visitor or the other is making their first impression on you and thereby your brand. Nobody would want to work with you if you come across as someone who is not professional. So, always remember that you represent your organization and brand.
6.Know Your Audience:
It would get easier for you to sell or get leads, if you know your target audience at a trade show. You sure would not want to waste your time on someone who is not a prospective lead. Just as before you got this new role,you need to make sure that you understand the expectations out of your trade show and understand how good you are making your brand and organization seem.
Try to stay in harmony with your booth staff and make sure you have trained them well to be there at the exhibition. Train them in the acceptable behaviour at the stall, you would surely be happy with the time you spent doing so.
8.Be Visible and Available:
Unlike other marketing attempts you are likely to come face to face with your competitor, leaving your visitor numerous options to chose from. So, make sure stall more prominent and visible. Also avoid talking to your booth staff a lot as if might send across a message that you are occupied and would not like to be interrupted.
9. Have Fun:
The exhibition is sure an important part in your career, but make sure you have fun and make the most out of your presence there. You might end up making some brilliant contacts when you head for a casual networking spree.
10. Dress for the occasion:
First impressions are made even before someone speaks so make sure you are dressed for the occasion and people would find you impressive,as that is how they would remember your brand and organization.
When you are at the helm of affairs, it requires you to take some quick decisions and not wait for the approval of your boss at all times. So, make decisions even if you are scared of making a wrong decision as any decision is better than a no decision stance. Take decisions and learn from it, in case it turns out to be wrong.
12. Take criticism positively:
Exhibitions and trade shows are the apt place to receive direct feedback about your product/service so make the most out of the opportunity and make a note of all the feedback you receive. Try and resolve what ever problems you can immediately. (Refer to Point 11).
Say thanks and be courteous always, as people would remember the way you made them feel, rather than what you said. So, in between all the carping, demanding, kicking and the screaming out of stress, being grateful would help you stay grounded.
The importance of Follow Up is stressed every time someone speaks about a business/marketing effort and the emphasis is worth it all as this is where the real lead conversion takes place. So, never ever underestimate the power of follow up post an exhibition.
It is all but natural for you to be overwhelmed while at an exhibition. However, take on the new role as just another challenge that has come your way and excel in it as you go on. Remember to stay people focused, while keeping the channels of communication open and have a positive attitude and you would see things fall in place.
Heading to an Exhibition? You Are Sure to Meet these 5 People:
Students and Researchers:
These are the kinds who are visiting your stall probably for some information and are likely to ask you questions related to openings in your organization and the freebies you are giving away rather than about your product. Most likely not your prospective customer, so don’t waste much time on them. However, make sure you take down their information, because those that aren’t clients now may remember you later.
Competitors and Industry Peers:
They might not be upfront about it, but it is obvious that they would be trying to check on your stall to see if they need to fear your presence. However, do not pay heed to it unless they are really bothering,interfering or distracting you.
Exhibitions are full of these people who are there to know about your product or exhibit. Although they might seem like a prospective customer, there is also a huge possibility that they are just window shopping.So, it is ok to ask your visitors in a polite manner if they are at the window shopping or even whether they would be able to make a purchase at your stall if they wanted to.
Be it a happy or a disgruntled customer, there is no better way to draw attention to your stall than these people as an unhappy customer might complain loudly, while a happy customer is the best marketing you could hope for. In both cases, make sure you would interact with them and try to take some real steps towards solving any problems that is present. Remember Customer Service is the key.
The most prominent reason for your being at the exhibition is to generate successful leads. They are the people who have probably never heard about your product, organization or service, so do not falter in your attempt to impress them and answer all their questions, because the successful lead is going to be worth it all.
With these models in mind, you should be able to prioritise your time effectively at your next exhibition.You can try digitising your tradeshow to ensure that you do not have to spend much time talking to everyone about the trivial details of your product. At such times a standee with a QR code for people to scan and download your brochures would come handy where you can save ample time on distributing collaterals and collecting information. A simple tool like Digibrocmight come handy toRevolutionize tradeshows with Digital Brochures.
Try to get your goals laid straight and make sure you and your booth staff are well informed of the expected result out of this exhibition.
2. Not Training Booth Staff:
We sure agree that you might need some help with handling the exhibition as you cannot do it alone and that is perfectly normal. However, it is important to train them to be polite and not indulge in any unpleasant behaviour at the exhibition as someone or the other is busy making their first impression about you, your product and your brand.
3. Overloading Too Much Information:
Your visitors are sure interested to know more about your product, but not all about your organization. So keep it simple and answer to the point rather than overloading too much of information.
4. Being Quick to Pack Up:
First person to be there at an exhibition might seem good, however if you are the first person to leave the venue, then there is a lot that you would be missing out on, as a lot of networking and discussions happen post the event.
5. Not Realizing the Importance of Follow- Ups:
Most events do not end when the visitors leave the venue, actually that is where the most important part begins. So, make sure you follow up with your prospective leads and track them based on their preferences to make sure you develop a good number of qualified leads out of the expo.
Beauty of the heart and soul is surely important, but it is also important to appease the eyes as the first impressions are often formed without a consent for the inner beauty. The Beauty and Cosmo Tech Expo 2014is a unison of the various professionals from the beauty and spa industry, coming together to exhibit their products and services under one roof.
The Beauty and Cosmo Tech Expo 2014would take place at the nation’s entertainment capital Mumbai on 5th and 6th of May, 2014 followed by the exhibition in the Nation’s Capital Region, Delhi on 8th and 9th July, 2014.The Highlights of the Beauty and Cosmo Tech Expo 2014 and the prominent reasons to be a part of the expo are as follows:
The expo would have all the leading experts and pioneers of the beauty and Spa Industry present to discuss, impart and share the knowledge about the best practices covering all the Exhibit Segments for the Industry Trade Visitors to take home the latest trends and innovations from these informative Conference, which are meant Free only for the Trade Visitors.
» Private Label – Checklist and Practical Science for getting the products manufactured and Labeled under your Private Name
» Label Changing Packaging Techniques
» Emerging Trends in Perfumes
» Changing Trends in Personal Care
» World of Herbal and Natural Products
All this and much more is in store for all those visiting the Beauty and Cosmo Tech Expo 2014however, the biggest takeaway at the event would be the fact that you would not have to carry tons of brochures along to carry valuable information back home. The exhibitors can now save immensely on the printing and distribution costs of the brochures as the Beauty and Cosmo Tech Expo 2014would be powered by Digibroc, which facilitates easy distribution of brochures by simply scanning a QR Code.
No Printing and Distribution Costs
No Risk of Running out of Brochures
Generate Leads and their information
Follow up with your leads based on their preferences
Get Qualified Leads
Digibrocnot just benefits the organizers, it is also a boon to the visitors who would no longer have to carry around tons of brochures. This apart there are many more perks for the visitors like:
Scan QR codes of brochures and products you wish to know about
Get Personalised Brochures
Get follow up calls and emails only for products that you are genuinely interested in and carry you brochures on your mobile.