If you are among those who are still skeptic about using a QR code on your brochures and sales collateral then stop thinking further and give this amazing invention a chance in your marketing strategy for a Quick Response from your leads. If you are still thinking about what a QR code could do to your product and marketing please read on further.
5 Reasons Why you Should Switch to A QR Code from a Brochure:
1.Allow your visitors to connect with your product brand immediately:
Stay smart in the world of smart phones, and distribute your brochures on your prospective client’s mobile with a QR Code scan rather than providing them huge piles of paper that they might substitute with a tissue. A QR code as the name suggests would generate a quick response, thereby helping your visitors connect with your product or brand instantly.
2. Cut down your marketing costs:
A QR Code can be generated, embedded and distributed at a very low expense in comparison to a physically printed collateral. There are many quality QR code generating products online, which can be used by uploading your collateral like Digibroc for example, which are extremely easy to navigate, create event brochures with a QR code and distribute online.
3. Eco- Friendly:
A QR Code would mean having a digital brochure,which means that you do not have to re-print the same copy over and over again.The cost of printing tens of thousands of copies of a single brochure is surely a lot and there are sure to instances when you might have to dump away your collateral in trash after an event as you do not wish to invest a lot in the logistics as well there can be times when you fall short of brochures.
Whereas the same QR Code can be used for multiple promotions because all you need to do is to let your visitors scan the QR code on the display and reach your page. So much of saved paper and printing obviously means you have done your bit to save the environment, So congrats on being a Green Warrior!
4. Integrate with the Social Media with ease:
5. Track Your Leads:
The most luring factor in a QR code embedded brochure is that the QR codes provide you an opportunity to know how often people are scanning your QR codes along with providing information on how effective the QR codes are. It can also be used to identify segments of the target market that are more interested in a particular aspect of your product or service, as well as letting you know the locations of your best QR codes.
Now if you wish to inculcate the same even in your sales collaterals then simply