Every year tons of paper gets wasted in the process of printing the brochures that would be distributed at the various trade shows that take place across the globe. Tons of trade shows are hosted for a variety of products, ranging from home improvement, to cars, to appliances, to new technology and computer products, etc., while the theme and setup at these trade shows remain the same despite the variety in products.
There is a large indoor arena filled with hundreds of stalls filled with exhibitors trying to exhibit their product or service at its best to the customer or rather the wanderers, who are just hoping a great deal will catch their eye, but are not there for anything in particular.
There are the product specific shoppers who have already done their research and are there for one item and one item only. Then there are the vast majority who mostly know what they want, but there is plenty of room to be swayed by a good sales pitch or a deal. Then there are the people who are just hoping for a tote bag and some free samples.
Imagine having to handout your brochures to all these visitors. Scary right? It is this environment of chaos and confusion and a mass audience that is the perfect environment to unleash the power of the QR code.
Every exhibitor at a trade show should have a QR code in their stall, which the visitors (if they happen to be really interested in the product) can scan and find further information about the product and also get back to the exhibitor for further queries.
Another advantage that a QR code in your stall would have over a conventional approach at the trade show is that every potential customer would get the same information, unlike the oral explanation. With the advent of technology most QR code scanners provide an opportunity to save the information obtained for future perusal, which in itself is an advantage over the physical brochures that might end up in the trash long before they leave the event.
Therefore, the QR Code is the most effective sales pitch that an exhibitor can make at a trade show to attract more clients while immensely minimising the costs incurred to the organization.