Exhibitions and trade fairs are the most suitable places for networking and meeting your prospective clients as almost everyone who attends the event is there with an interest in one of the products exhibited, falling under the same genre. However, the challenge here is to identify those visitors who might turn out to be your prospective clients and sell your product to him via your sales collaterals.
Sans this identification all the efforts to address the prospective would end up in vain as a product that targets everyone targets nobody. This calls for a proper recognition of the prospective buyer in an exhibition and sharing them with all the information they might need about the product to ensure that you have your valuable client in your kitty.
That sounds so simple and easy right! To figure out a narrow clientele and just focus on attracting them and share your information with them. However, things are sure easier said than done, as it might not be easy in the first place to spot your prospective client in the first place and going forward if you are lucky enough to find one, seldom to the visitors at exhibitions share their contact information.
This simply means you found your prospective client, shared your information and was so sure that you found a successful lead, but that is where it all gets over and all your resources turn futile.
Probably, this prospective client who was supposed to get back to you lost your contact information from the huge pile of information and brochures he happened to gather from the expo. Would it not be wonderful if there was a simple and innovative way to distribute these brochures in a more effective manner?
If your answer is Yes then Watch this video to know what you could do with your brochures the next time you plan to be a part of an exhibition or trade fair.