The traditional printed brochures or catalogs, which display the new products and services of an organization would reach your prospective clients through the door or is picked up from a display at a shop. These printed papers seldom are read or come of use as they often get misplaced, serving little purpose.
An interesting alternative for organizations could be to switch to e-brochures, which offer a higher degree of scope for interaction and personalization to every user.
The concept of e-brochures or digital brochure is still in the stage of inception and very few organizations have in reality made this form of brochure a part of their marketing strategy. The reason for this could be the fact that digital brochures initially meant PDF versions of the physical brochures. These files were difficult to mail to the clients, as the recipients had to download massive files that had huge chunks of data, which was boring and difficult to read through.
The advent of technology has added to the ways in which this digital brochure can be made interesting and sans the pain of having to scroll through pages. These new age digital brochures like the Digibroc offer convenient and user-friendly brochures that could be shared across the globe without having to attach huge files.
These brochures come with an innate ability to be personalized to match the needs of the receiver, which means that the prospective client would be more interested in viewing the brochure than ever before.These online brochures also make it possible to track the number of views the organization’s brochure has had along with the contact information of the viewer, which makes it possible to track the leads that the collateral has received.
An added advantage of the digital brochures would save a lot on the printing and distribution costs of the organization, which exist in terms of its physical counterparts. These e-brochures are also likely to get you few brownie points from your ecologically minded clients who are sure to be happy with the amount of paper that you have saved.
So, hurry and switch to Digital brochures for your organization today and stay ahead of the competition in the market. Watch the video if you wish to know how you could do this.