Why Should you use Digibroc for your Company?

Digibroc for Companies
Digibroc for Companies

The traditional printed brochures or catalogs, which display the new products and services of an organization would reach your prospective clients through the door or is picked up from a display at a shop. These printed papers seldom are read or come of use as they often get misplaced, serving little purpose.

An interesting alternative for organizations could be to switch to e-brochures, which offer a higher degree of scope for interaction and personalization to every user.

The concept of e-brochures or digital brochure is still in the stage of inception and very few organizations have in reality made this form of brochure a part of their marketing strategy. The reason for this could be the fact that digital brochures initially meant PDF versions of the physical brochures. These files were difficult to mail to the clients, as the recipients had to download massive files that had huge chunks of data, which was boring and difficult to read through.

Going Paperless is Going Green
Going Paperless is Going Green

The advent of technology has added to the ways in which this digital brochure can be made interesting and sans the pain of having to scroll through pages. These new age digital brochures like the Digibroc offer convenient and user-friendly brochures that could be shared across the globe without having to attach huge files.

These brochures come with an innate ability to be personalized to match the needs of the receiver, which means that the prospective client would be more interested in viewing the brochure than ever before.These online brochures also make it possible to track the number of views the organization’s brochure has had along with the contact information of the viewer, which makes it possible to track the leads that the collateral has received.

Why Should you use Digibroc for your Company?
Why Should you use Digibroc for your Company?

An added advantage of the digital brochures would save a lot on the printing and distribution costs of the organization, which exist in terms of its physical counterparts. These e-brochures are also likely to get you few brownie points from your ecologically minded clients who are sure to be happy with the amount of paper that you have saved.

So, hurry and switch to Digital brochures for your organization today and stay ahead of the competition in the market. Watch the video if you wish to know how you could do this.

Digibroc for Companies
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5 Reasons Why you Should Switch to A QR Code from a Brochure

5 Reasons Why you Should Switch to A QR Code from a Brochure
5 Reasons Why you Should Switch to A QR Code from a Brochure

If you are among those who are still skeptic about using a QR code on your brochures and sales collateral then stop thinking further and give this amazing invention a chance in your marketing strategy for a Quick Response from your leads.  If you are still thinking about what a QR code could do to your product and marketing please read on further.

 5 Reasons Why you Should Switch to A QR Code from a Brochure:

 

1.Allow your visitors to connect with your product brand immediately:

Stay smart in the world of smart phones, and distribute your brochures on your prospective client’s mobile with a QR Code scan rather than providing them huge piles of paper that they might substitute with a tissue. A QR code as the name suggests would generate a quick response, thereby helping your visitors connect with your product or brand instantly.

2. Cut down your marketing costs:

A QR Code can be generated, embedded and distributed at a very low expense in comparison to a physically printed collateral. There are many quality QR code generating products online, which can be used by uploading your collateral like Digibroc for example, which are extremely easy to navigate, create event brochures with a QR code and distribute online.

 

Save Money with Digital Brochures
Save Money with Digital Brochures and QR Code

 

3. Eco- Friendly: 

A QR Code would mean having a digital brochure,which means that you do not have to re-print the same copy over and over again.The cost of printing tens of thousands of copies of a single brochure is surely a lot and there are sure to instances when you might have to dump away your collateral in trash after an event as you do not wish to invest a lot in the logistics as well there can be times when you fall short of brochures.

Save Paper Use QR Code
Save Paper Use QR Code

Whereas the same QR Code can be used for multiple promotions because all you need to do is to let your visitors scan the QR code on the display and reach your page. So much of saved paper and printing obviously means you have done your bit to save the environment, So congrats on being a Green Warrior! 

4. Integrate with the Social Media with ease:

Integrate with the Social Media with ease

5. Track Your Leads:  

The most luring factor in a QR code embedded brochure is that the QR codes provide you an opportunity to know how often people are scanning your QR codes along with providing information on how effective the QR codes are. It can also be used to identify segments of the target market that are more interested in a particular aspect of your product or service, as well as letting you know the locations of your best QR codes.

 

Track your Business leads effectively at Trade Shows
Track your Business leads effectively

Now if you wish to inculcate the same even in your sales collaterals then simply

 

Scan Here to Know More
Scan Here to Know More

Why use QR Codes instead of Brochures at Trade Shows?

Why use QR Codes instead of Brochures at Trade Shows?
Why use QR Codes instead of Brochures at Trade Shows?

Every year tons of paper gets wasted in the process of printing the brochures that would be distributed at the various trade shows that take place across the globe. Tons of trade shows are hosted for a variety of products, ranging from home improvement, to cars, to appliances, to new technology and computer products, etc., while the theme and setup at these trade shows remain the same despite the variety in products.

There is a large indoor arena filled with hundreds of stalls filled with exhibitors trying to exhibit their product or service at its best to the customer or rather the  wanderers, who are just hoping a great deal will catch their eye, but are not there for anything in particular.

Why use QR Codes instead of Brochures at Trade Shows?

There are the product specific shoppers who have already done their research and are there for one item and one item only. Then there are the vast majority who mostly know what they want, but there is plenty of room to be swayed by a good sales pitch or a deal. Then there are the people  who are just hoping for a tote bag and some free samples.

Imagine having to handout your brochures to all these visitors. Scary right? It is this environment of chaos and confusion and a mass audience that is the perfect environment to unleash the power of the QR code.

Every exhibitor at a trade show should have a QR code in their stall, which the visitors (if they happen to be really interested in the product) can scan and find further information about the product and also get back to the exhibitor for further queries.

QR Codes instead of Brochures at Trade Shows
QR Codes instead of Brochures at Trade Shows

Another advantage that a QR code in your stall would have over a conventional approach at the trade show is that every potential customer would get the same information, unlike the oral explanation. With the advent of technology most QR code scanners provide an opportunity to save the information obtained for future perusal, which in itself is an advantage over the physical brochures that might end up in the trash long before they leave the event.

Therefore, the QR Code is the most effective sales pitch that an exhibitor can make at a trade show to attract more clients while immensely minimising the costs incurred to the organization.

Watch this Video to know how you can use QR Codes instead of Brochures at Trade Shows.

 

DigiBroc – Why is it better to distribute Brochures Digitally?

What is DigiBroc

Exhibitions and trade fairs are the most suitable places for networking and meeting your prospective clients as almost everyone who attends the event is there with an interest in one of the products exhibited, falling under the same genre. However, the challenge here is to identify those visitors who might turn out to be your prospective clients and sell your product to him via your sales collaterals.

Sans this identification all the efforts to address the prospective would end up in vain as a product that targets everyone targets nobody. This calls for a proper recognition of the prospective buyer in an exhibition and sharing them with all the information they might need about the product to ensure that you have your valuable client in your kitty.

What is DigiBroc

That sounds so simple and easy right! To figure out a narrow clientele and just focus on attracting them and share your information with them. However, things are sure easier said than done, as it might not be easy in the first place to spot your prospective client in the first place and going forward if you are lucky enough to find one, seldom to the visitors at exhibitions share their contact information.

This simply means you found your prospective client, shared your information and was so sure that you found a successful lead, but that is where it all gets over and all your resources turn futile.

What is DigiBroc
What is DigiBroc

Probably, this prospective client who was supposed to get back to you lost your contact information from the huge pile of information and brochures he happened to gather from the expo. Would it not be wonderful if there was a simple and innovative way to distribute these brochures in a more effective manner?

If your answer is Yes then Watch this video to know what you could do with your brochures the next time you plan to be a part of an exhibition or trade fair.