10 Recommendations for more greener events

10 Recommendations for more greener eventsLet’s face it everybody- Going Green. Okay, maybe not everyone cares about being eco-friendly, and some uncreative folks still think going green costs too much and will blow out their budget. Going events Eco-friendly is a great idea for the future of our world. Being eco-conscious can save companies from rising production costs on energy bills, and there are several ways to achieve that objective.

1. TRANSPORATION: Members are informed about the most environmental friendly means of transport e.g. Set up a car-pooling system in advance. Avoid using personal vehicles and prefer to use public transportation. As cars add to the emissions released which can hurt the environment. So it’s a good option to use bicycles, hybrid/electric cars benefit of using, them for commuting is that it keeps you healthy and saves money at the same time and it is also the most eco-friendly ride as it does not harm the environment. Using a train instead of a plane. As they are also dangerous for our environment or Use direct flights.

2. ACCOMMODATION: Try to arrange the eco-labelled hotel near the Venue, So that the Participates can reach to the Venue by walking distance. Prefer hotels where, furniture supplier, custom pieces built with environmentally sustainable techniques or materials. They also use almost exclusively recycled items and adopt the technology of photovoltaic panels to supply power to the hotel.

3. FOOD: Prefer vegetarian. This type of diet is much better for the environment as it is simpler. Look for caterers who work with organic and locally grown suppliers, choose things that can be made with locally grown, in-season fruits and vegetables. Select buffet style menus. Use minimum packaging. Use water jugs and glass rather than bottled water. Be sure to recycle as much as you possibly can, Paper products, containers, plastic, etc. Donate your uneaten food and beverages to a local food bank or homeless shelter. Avoid using Paper Napkin.

4. PAPER: Instead of printing out copies of important documents or agendas for meetings, save those documents on a shared drive and pull them up for everyone to view collectively in the meeting. Use paper clips instead of staples. Avoid Color printing generally uses more ink, so print in black and white when you can or to conserve even more ink. Print duplex or double-sided whenever possible. Choose electronic methods such as social media outlets (Facebook,Twitter, etc.) to spread the word about your event. You can use DigiBroc, an online platform to process the mobilizing catalogs and brochures and sending personalized catalogs,  manuals and brochures based on use, which is done without harming trees and eco-friendly manner. Additionally MoozUp Lite has been created to introduce the concept of eco-friendly events by reducing printing costs and also to make events around the world paperless.

5. ENERGY EFFICIENCY: Try to conduct conferences at day time. Manage to utilize natural lights instead of turning on task lighting or overhead lights. Many devices have “standby” settings that draw power. Sometimes as much as 15 or 20 watts even when they’re turned off. To make sure that your computer, monitor, printer, photocopy machine, television, etc. are all the way off, pull the plug rather than flipping the switch before heading out the door. To make it easier, try plugging hardware into a power strip with an on/off switch (or a smart power strip), the whole desktop setup can be turned off at once.

6. USE THE REAL STUFF: Normal party ware is full of toxic dyes and plastic, and a goal of any eco-friendly event should be to decrease our dependency on petroleum. Try places that you can find everything from beautiful bamboo plates to recyclable paper tablecloths, the best option is to use less plastic cutlery.

7. GIVE-AWAYS: Don’t give something for sake of giving. The best eco friendly gift to give someone is to dedicate a tree in someone’s honor. Try to give sustainably made gifts. Don’t offer pens in tote bags, offer them separately if needed. Reuse them.

8. PRESENTATIONS: Try not to print all the papers of presentation slides, for the records the slides can be uploaded to webpage later.

9. (3R) REDUCE, REUSE, RECYCLE: Theses 3R help to cut down on the amount of waste that is thrown away. They conserve natural resources, landfill space and energy and money.

10. . THINK GLOBALLY, ACT LOCALLY: The more items you can source for your event locally, the better it would be. Try to use teleconferencing when possible.

Latest trends in digital distribution for event managers

The entire success of the business usually relies on the success of its marketing processes and strategies. With effective marketing and advertising strategies, a business is able to promote its products and services to its target market and provide a better engagement within the segment.

Good promotional and advertising methods ensure a better conversion rate of people turning into consumers. Social media has brought about the notion of “going viral.” Many founders say they want to use a viral approach for building sales.

This is a new way of saying “If I build it, they will come.” They plan on throwing a “sales and marketing” label on their social media accounts and calling it a day. While there are rare exceptions, odds are your product is not going to go viral. Sales is not that easy!

The marketing strategies are focused on the target audience. This means that the desires, thoughts, wants and needs are few important parameters that play a major role in the consumption of information through digital media.

Here are some latest trends in the digital distribution scenario:

Latest trends in digital distribution for event managers,DigiBroc - A must try online tool for publishing and distribution of your digital brochures, Digibroc, Digital brochure, digital marketing, online brochure
Latest trends in digital distribution for event managers

QR codes: Primarily originated in Japan, QR is an abbreviation for Quick Response (they can be read quickly by any image scanning device). They are used to take a piece of information from a transitory media and put it in to your cell phone.

These days, you can spot QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. After scanning it through a QR code reader app from your mobile device, it redirects you to some webpage or a displays a textual information.

RFID tagging: It is wireless system that uses small Radio Frequencies for identification and tracking purposes. An RFID tagging system includes the tag itself, a read/write device, and a host system application for data collection, processing, and transmission. Predominantly, RFID tags have been used in many industries. It helps the industries to track assets, manage inventories, improve customer service and much more.

Latest trends in digital distribution for event managers
Latest trends in digital distribution for event managers

Inclusion of RFID tags during your events let your participants post updates and photos on a plethora of social networks without even taking out their laptops or cell phones. How cool, isn’t it?

Latest trends in digital distribution for event managersKiosk: It is a small physical structure (often including a computer and a display screen) that displays information for people walking by. Kiosks provide a perfect outlet for branding and advertising. They are common near the entrances of shopping malls.

They should be put up at trade shows and professional conferences stalls to select and pick brochures. They can be customized to meet just about any need that you have as it relates to better serving your customers.

DigiBroc – A must try online tool for publishing and distribution of your digital brochures

Event Managers! here are few trade show marketing tips, Tradeshow, Marketing, Digital Marketing, Digital Brochure, Digital collateral, E brochure, Digibroc
DigiBroc – A must try online tool for publishing and distribution of your digital brochures

In the advertising world, electronic media plays an indispensable role. When a company plans to launch a new product, they consider this medium as the most appropriate approach for promotional purposes. Creating and publishing brochures involves content curation and key information about the product or service.

Then comes the distribution part, where one has to decide their target audience and distribute the brochures in a digitalized way. This not only saves energy and money, but also stands out to be the most hassle free way of promoting anything across the web.

To make things easier and convenient, DigiBroc has been launched to become a one stop solution for ‘Publishing and Distribution of digital brochures for the event managers’. It has many advantages to its credit. One of the major benefits is the ‘money-part’, where you can upload and customize the brochures at a pretty less expensive price as compared to the printed catalogs, manuals and brochures.

Second comes the ‘time’, where the time taken to get the brochures uploaded and published is also lighting fast on the platform. Moreover, you add extra value to the environment where your customers can download the brochures anytime and keep it, instead of dumping them and wasting paper.

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After the brochures are published event managers can also keep the record to check whether how many attendees have gone through the brochures. Accordingly companies can have the track reports and statistics on every brochures digitally published. Consumer can email instantly with any of their queries and doubts about the event and get their queries cleared by truly great customer support.

Give your events an organized and professional touch with this online tool and let the workflow be more easy and simple to create your unique brand value.

Event Managers! here are few trade show marketing tips

A trade show is an exhibition that has been organized in such a way to allow companies in particular industries to show off as well as demonstrate their newest products or services and a great place to pick up some leads. It is a great way for a company to promote itself to a wider audience.

It is also a chance to find out directly from the customers about their exact requirement thereby building a good platform for networking. Here are few tips and guidelines on how you can get the maximum value from your investment in trade shows:

Other than the buyers and sellers, trade shows can also attract journalists, media, politicians and others. Trade shows can be a wonderful source for developing a supply of new leads for your sales cycle. In fact, what really leads to sales is the effective and efficient follow-up after the trade show! Grab the attention of your targets, which is an art form in and of itself, when done properly.

Trade show Marketing Tips
Trade show Marketing Tips

The key is to make sure that each component of your marketing plan is working with your event strategy. When you are preparing for an event, post it on your website, advertise it through industry publications and social media, and promote it through public relations.

The worst feeling is to attend an event where your customers did not even know to look for you! Trade show events should help you both reach new prospects and reinforce your existing customer relationships. Take advantage of all your marketing efforts to promote your trade show event activities.

When deciding on a trade show, be sure to request a brochure. They include important information such as scheduling, registration information, booth locations, floor plans, and guest.Businesses should be specific about what they want to accomplish at the show. It is important for customers to determine if they want the trade show to assist in attracting more customers, displaying products, or investigating the competition.

Make a follow-up after the show. Follow-up is very important in the absolute fulfillment of your trade show objectives. Collect their Business cards and contact numbers as much as possible. Leads are useless when they’re not activated. For this reason, it’s best if you would make a follow up five days after the trade show.

Trade show Marketing Tips
Trade show Marketing Tips

Trade shows can be an effective way for companies to show off their products and services. Establish good relations. By linking organizations and individuals involved with trade shows and the trade events businesses, these associations enable a connected trade show exhibitor’s world where each and every member can learn from the collective experience of all the members.

Where applicable or necessary, local chapters also exist and provide the same services to exhibits on a local scale. You can never go wrong if you follow the simple guidelines these associations offer.

DigiBroc has a creative concept of uploading brochures and personalizing them  based on use of your trade show in more attractive and seamless manner. Give it a spin and let us know, what you feel about it.